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Merchandising : theory, principles, and practice / 3rd ed

Merchandising : theory, principles, and practice / 3rd ed (2회 대출)

자료유형
단행본
개인저자
Kunz, Grace I.
서명 / 저자사항
Merchandising : theory, principles, and practice / Grace I. Kunz.
판사항
3rd ed.
발행사항
New York, NY :   Fairchild Books,   c2010.  
형태사항
xx, 518 p. : ill. ; 24 cm.
ISBN
9781563678264
서지주기
Includes bibliographical references (p. 473-487) and index.
일반주제명
Fashion merchandising. Merchandising.
000 00000nam u2200205 a 4500
001 000046022917
005 20200406102112
008 200403s2010 nyua b 001 0 eng d
010 ▼a 2009930338
020 ▼a 9781563678264
035 ▼a (KERIS)REF000016845802
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HD9940.A2 ▼b K86 2009
082 0 0 ▼a 658.8 ▼2 22
084 ▼a 658.8 ▼2 DDCK
090 ▼a 658.8 ▼b K962m3
100 1 ▼a Kunz, Grace I.
245 1 0 ▼a Merchandising : ▼b theory, principles, and practice / ▼c Grace I. Kunz.
250 ▼a 3rd ed.
260 ▼a New York, NY : ▼b Fairchild Books, ▼c c2010.
300 ▼a xx, 518 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 473-487) and index.
650 0 ▼a Fashion merchandising.
650 0 ▼a Merchandising.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.8 K962m3 등록번호 111827108 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Contents: Merchandising Theory Merchandising Concepts Merchandising Technology Merchandising Systems Merchandise Planning Fundamentals of Merchandise Planning Merchandising Perspectives on Pricing Planning and Controlling Merchandise Budgets Planning and Controlling Merchandise Assortments Developing and Presenting Product Lines Developing Product Lines Presenting Product Lines Global Sourcing Customer/Vendor Relationships Career Opportunities Merchandising-Related Career Development

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