
000 | 00000cam u2200205 a 4500 | |
001 | 000046018442 | |
005 | 20200224185314 | |
008 | 200224s2019 nyu 000 0 eng d | |
010 | ▼a 2018961865 | |
020 | ▼a 9781576879122 (hardcover) | |
020 | ▼a 1576879127 (hardcover) | |
035 | ▼a (KERIS)REF000019040251 | |
040 | ▼a YDX ▼b eng ▼c YDX ▼e rda ▼d OCLCQ ▼d LTSCA ▼d YDXIT ▼d JNE ▼d OCLCF ▼d BKL ▼d GO3 ▼d OCLCO ▼d DLC ▼d 211009 | |
050 | 0 0 | ▼a HF5828.4 ▼b .K46 2019 |
082 | 0 4 | ▼a 659.1023 ▼2 23 |
084 | ▼a 659.1023 ▼2 DDCK | |
090 | ▼a 659.1023 ▼b K31j | |
100 | 1 | ▼a Kemeny, Thomas. |
245 | 1 0 | ▼a Junior : ▼b writing your way ahead in advertising / ▼c by Thomas Kemeny ; with foreword by Jeff Goodby. |
260 | ▼a Brooklyn, NY : ▼b PowerHouse Books, ▼c 2019. | |
300 | ▼a 178 p. ; ▼c 23 cm. | |
520 | ▼a There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. | |
650 | 0 | ▼a Advertising ▼x Vocational guidance. |
700 | 1 | ▼a Goodby, Jeff. |
945 | ▼a KLPA |
Holdings Information
No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
---|---|---|---|---|---|---|---|
No. 1 | Location Main Library/Western Books/ | Call Number 659.1023 K31j | Accession No. 111824710 | Availability Available | Due Date | Make a Reservation | Service |