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Junior : writing your way ahead in advertising

Junior : writing your way ahead in advertising

Material type
단행본
Personal Author
Kemeny, Thomas. Goodby, Jeff.
Title Statement
Junior : writing your way ahead in advertising / by Thomas Kemeny ; with foreword by Jeff Goodby.
Publication, Distribution, etc
Brooklyn, NY :   PowerHouse Books,   2019.  
Physical Medium
178 p. ; 23 cm.
ISBN
9781576879122 (hardcover) 1576879127 (hardcover)
요약
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.
Subject Added Entry-Topical Term
Advertising --Vocational guidance.
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020 ▼a 9781576879122 (hardcover)
020 ▼a 1576879127 (hardcover)
035 ▼a (KERIS)REF000019040251
040 ▼a YDX ▼b eng ▼c YDX ▼e rda ▼d OCLCQ ▼d LTSCA ▼d YDXIT ▼d JNE ▼d OCLCF ▼d BKL ▼d GO3 ▼d OCLCO ▼d DLC ▼d 211009
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082 0 4 ▼a 659.1023 ▼2 23
084 ▼a 659.1023 ▼2 DDCK
090 ▼a 659.1023 ▼b K31j
100 1 ▼a Kemeny, Thomas.
245 1 0 ▼a Junior : ▼b writing your way ahead in advertising / ▼c by Thomas Kemeny ; with foreword by Jeff Goodby.
260 ▼a Brooklyn, NY : ▼b PowerHouse Books, ▼c 2019.
300 ▼a 178 p. ; ▼c 23 cm.
520 ▼a There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.
650 0 ▼a Advertising ▼x Vocational guidance.
700 1 ▼a Goodby, Jeff.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1023 K31j Accession No. 111824710 Availability Available Due Date Make a Reservation Service B M

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