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Understanding media semiotics / 2nd ed

Understanding media semiotics / 2nd ed

Material type
단행본
Personal Author
Danesi, Marcel, 1946-.
Title Statement
Understanding media semiotics / by Marcel Danesi.
판사항
2nd ed.
Publication, Distribution, etc
London :   Bloomsbury Academic,   c2019.  
Physical Medium
304 p. ; 24 cm.
ISBN
9781350064171 (HB) 9781350064164 (PB) 9781350064195 (ePDF) 9781350064188 (eBook)
요약
"Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps"--
General Note
Preiviously ed. published : London : Arnold ; New York : Oxford University Press , 2002.  
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Mass media --Semiotics.
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008 191206s2019 enk b 001 0 eng d
010 ▼a 2018003673
020 ▼a 9781350064171 (HB)
020 ▼a 9781350064164 (PB)
020 ▼a 9781350064195 (ePDF)
020 ▼a 9781350064188 (eBook)
035 ▼a (KERIS)REF000018618034
040 ▼a DLC ▼b eng ▼e rda ▼c DLC ▼d 211009
050 0 0 ▼a P96.S43 ▼b D36 2018
082 0 4 ▼a 302.23/01/4 ▼2 23
084 ▼a 302.23014 ▼2 DDCK
090 ▼a 302.23014 ▼b D179u2
100 1 ▼a Danesi, Marcel, ▼d 1946-.
245 1 0 ▼a Understanding media semiotics / ▼c by Marcel Danesi.
250 ▼a 2nd ed.
260 ▼a London : ▼b Bloomsbury Academic, ▼c c2019.
300 ▼a 304 p. ; ▼c 24 cm.
500 ▼a Preiviously ed. published : London : Arnold ; New York : Oxford University Press , 2002.
504 ▼a Includes bibliographical references and index.
520 ▼a "Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps"-- ▼c Provided by publisher.
650 0 ▼a Mass media ▼x Semiotics.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.23014 D179u2 Accession No. 111819916 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

마셀 다네시(지은이)

<당신의 퍼즐 IQ를 향상시키자>와 <퍼즐 직관>의 저자이다. 그는 토론토 대학의 기호론과 언어학의 교수이자 기호론과 의사소통이론 프로그램의 감독이기도 하다. 또한 교육학 교수로서 근무한 바 있으며, 수학적 부진아를 위한 평생교육 프로그램 정착에 공헌을 해왔다.

Information Provided By: : Aladin

Table of Contents

Introduction
1. The Mediated World
2. An Outline of Semiotic Theory
3. Print Media
4. Audio Media
5. Film and Video
6. Television
7. The Computer and the Internet
8. Advertising
9. Social Impacts of the Media
Concluding Reflections
Further Reading
Appendices
A. Examples of Media Text Analysis
B. Brief Classic Texts in Semiotic Analysis
Glossary
Bibliography
Index

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