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Intro -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- Acknowledgments -- About the Companion Website -- Chapter 1 Introduction -- Chapter 1.0 Introduction to the Book -- What This Book is About -- Systematically Working with Video Data: Phases I–V -- Chapter 1: Systematically Working with Multimodal Data: Introduction -- Chapter 2: Philosophical and Theoretical Background -- Chapter 3: Systematically Working with Multimodal Data Phase I -- Chapter 3.0: Phase I: Data Collection -- Chapter 3.1: Systematically Working with Small Data Sets/Data Pieces: Phase I -- Chapter 3.2: Systematically Working with Medium‐Sized Data Sets: Phase I -- Chapter 3.3: Systematically Working with Large Data Sets: Phase I -- Chapter 4: Systematically Working with Video Data Phase II -- Chapter 4.0: Phase II: Delineating the Data -- Chapter 4.1: Systematically Working with Small Data Sets/Data Pieces: Phase II -- Chapter 4.2: Systematically Working with Medium‐Sized Data Sets: Phase II -- Chapter 4.3: Systematically Working with Large Data Sets: Phase II -- Chapter 5: Systematically Working with Video Data Phase III -- Chapter 5.0: Phase III: Selecting Data Pieces for Micro analysis -- Chapter 5.1: Systematically Working with Small Data Sets/Data Pieces: Phase III -- Chapter 5.2: Systematically Working with Medium‐Sized Data Sets: Phase III -- Chapter 5.3: Systematically Working with Large Data Sets: Phase III -- Chapter 6: Systematically Working with Video Data Phase IV -- Phase IV: Transcribing Data Using Multimodal Transcription Conventions -- Chapter 7: Systematically Working with Multimodal Data Phase V -- Phase V: Using Analytical Tools -- Chapter 8: Systematically Working with Multimodal Data -- A Quick Guide for Instructors -- How to Use This Book -- Chapter 1.1 Brief Introduction to Multimodal Discourse Analysis -- Multimodal Discourse Analysis: Some Other Research -- Multimodal Discourse Analysis: Research Underpinning This Book -- Mediated Discourse Theory -- Philosophy and Theory -- Timing and Rhythm -- Chapter 2 Background -- Chapter 2.0 Philosophical and Theoretical Background -- Philosophical Underpinnings -- Primacy of Perception -- Primacy of Embodiment -- Theoretical Underpinnings: One Principle, Two Sub‐Principles -- The Principle of Social Action -- The Sub-Principle of Communication -- The Sub-Principle of History -- Principle and Sub‐Principles: A Perfect Fit -- Multimodal Mediated Theory: Basic Theoretical Concepts -- Embodiment and Perception: Multimodal Mediated Theory -- Unit of Analysis: The Mediated Action -- Social Actors -- Mediational Means/Cultural Tools -- The Mediated Action -- Non-Human Social Actors -- Humans and Animals as Mediational Means -- Multiple Mediational Means/Cultural Tools in a Mediated Action -- Lower-Level Mediated Action -- Lower-Level Mediated Actions: Perception -- Lower-Level Mediated Actions: Embodiment -- Higher-Level Mediated Action -- Higher-Level Mediated Actions: Perception -.