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Visual merchandising and display / 7th ed

Visual merchandising and display / 7th ed (Loan 1 times)

Material type
단행본
Personal Author
Pegler, Martin M. Kong, Anne.
Title Statement
Visual merchandising and display / Martin M. Pegler, Anne Kong.
판사항
7th ed.
Publication, Distribution, etc
New York City :   Bloomsbury/ Fairchild Books, An imprint of Bloomsbury Publishing Inc.,   2018.  
Physical Medium
xiii, 402 p. : col. ill. ; 28 cm.
ISBN
9781501315299 (paperback) 9781501315329 (PDF)
요약
" This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding has been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images - Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices - Expanded sections on store planning including more information about CAD programs, floor plans and planograms - New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio - Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315367. "--
General Note
Revised edition of Visual merchandising and display, c2012.  
Includes index.  
Content Notes
Machine generated contents note: -- Preface -- Part One: Getting Started-Visual Merchandising and Display Basics -- 1. Why Do We Display? -- 2. Color and Texture -- 3. Line and Composition -- 4. Light and Lighting -- 5. Types of Display and Display Settings -- Part Two: Where to Display -- 6. The Exterior of the Store -- 7. Display Window Construction -- 8. Store Interiors -- Part Three: What to Use for Successful Displays -- 9. Mannequin and Alternatives to the Mannequin -- 10. Dressing the Three-Dimensional Form -- 11. Fixtures -- 12. Visual Merchandising and Dressing Fixtures -- 13. Modular Fixtures and Systems in Store Planning -- 14. Furniture as Props -- Part Four: Visual Merchandising and Display Techniques -- 15. Attention-Getting Devices -- 16. Familiar Symbols -- 17. Masking and Proscenia -- 18. Sale Ideas -- 19. Fashion Accessories -- 20. Home Fashions, Hard Goods, and Food Displays -- 21. Graphics and Signage -- Part Five:Visual Merchandising and Planning -- 22. Visual Merchandise Planning -- 23. Setting Up a Display Shop -- 24. Store Planning and Design -- 25. Visual Merchandising and the Changing Face of Retail -- Part Six: Related Areas of Visual Merchandising and Display -- 26. Point-of-Purchase Display -- 27. Exhibit and Trade Show Design-Industrial Display -- 28. Fashion Shows -- 29. Trade Organizations and Sources -- 30. Career Opportunities in Visual Merchandising -- Glossary -- Retailers Index -- Subject Index.
Subject Added Entry-Topical Term
Display of merchandise.
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010 ▼a 2017031472
020 ▼a 9781501315299 (paperback)
020 ▼a 9781501315329 (PDF)
035 ▼a (KERIS)REF000018478129
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HF5845 ▼b .P364 2018
082 0 0 ▼a 659.1/57 ▼2 23
084 ▼a 659.157 ▼2 DDCK
090 ▼a 659.157 ▼b P376v7
100 1 ▼a Pegler, Martin M.
245 1 0 ▼a Visual merchandising and display / ▼c Martin M. Pegler, Anne Kong.
250 ▼a 7th ed.
260 ▼a New York City : ▼b Bloomsbury/ Fairchild Books, An imprint of Bloomsbury Publishing Inc., ▼c 2018.
300 ▼a xiii, 402 p. : ▼b col. ill. ; ▼c 28 cm.
500 ▼a Revised edition of Visual merchandising and display, c2012.
500 ▼a Includes index.
505 8 ▼a Machine generated contents note: -- Preface -- Part One: Getting Started-Visual Merchandising and Display Basics -- 1. Why Do We Display? -- 2. Color and Texture -- 3. Line and Composition -- 4. Light and Lighting -- 5. Types of Display and Display Settings -- Part Two: Where to Display -- 6. The Exterior of the Store -- 7. Display Window Construction -- 8. Store Interiors -- Part Three: What to Use for Successful Displays -- 9. Mannequin and Alternatives to the Mannequin -- 10. Dressing the Three-Dimensional Form -- 11. Fixtures -- 12. Visual Merchandising and Dressing Fixtures -- 13. Modular Fixtures and Systems in Store Planning -- 14. Furniture as Props -- Part Four: Visual Merchandising and Display Techniques -- 15. Attention-Getting Devices -- 16. Familiar Symbols -- 17. Masking and Proscenia -- 18. Sale Ideas -- 19. Fashion Accessories -- 20. Home Fashions, Hard Goods, and Food Displays -- 21. Graphics and Signage -- Part Five:Visual Merchandising and Planning -- 22. Visual Merchandise Planning -- 23. Setting Up a Display Shop -- 24. Store Planning and Design -- 25. Visual Merchandising and the Changing Face of Retail -- Part Six: Related Areas of Visual Merchandising and Display -- 26. Point-of-Purchase Display -- 27. Exhibit and Trade Show Design-Industrial Display -- 28. Fashion Shows -- 29. Trade Organizations and Sources -- 30. Career Opportunities in Visual Merchandising -- Glossary -- Retailers Index -- Subject Index.
520 ▼a " This new edition of the best-selling text is for anyone working in and learning about the exciting industry of visual merchandising. Martin Pegler and new co-author Anne Kong (FIT) zero in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of examples from around the world, this text reveals how retailers can optimize their image with their target marketing by adding interest to window and interior displays. New sections on branding has been added to select chapters to guide readers toward ways of incorporating this important topic into their visual merchandising strategy. - Contains six new case studies and extensively revised and updated images - Updated chapters on lighting, fixtures, and interactive media reflecting the latest technology and practices - Expanded sections on store planning including more information about CAD programs, floor plans and planograms - New sections on Tools for Getting a Job including creating your own website and using platforms like Behance to showcase your portfolio - Updated and new Go Green boxes discuss current topics in sustainability and visual merchandising Visual Merchandising and Display STUDIO -Study smarter with self-quizzes featuring scored results and personalized study tips -Review concepts with flashcards of terms and definitions -Watch videos that bring chapter concepts to life PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501315367. "-- ▼c Provided by publisher.
520 ▼a "This best-selling introduction to the visual merchandising industry covers all aspects of this exciting area including window displays, mannequins, fixtures and in-store displays"-- ▼c Provided by publisher.
650 0 ▼a Display of merchandise.
700 1 ▼a Kong, Anne.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.157 P376v7 Accession No. 111815414 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.157 P376v7 Accession No. 111815938 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Cover -- Title Page -- Copyright Page -- Dedication -- Brief Contents -- Contents -- Preface to Ninth Edition -- PART I INTRODUCTION -- 1 The Concept of Strategy -- Introduction and Objectives -- The Role of Strategy in Success -- The Basic Framework for Strategy Analysis -- A Brief History of Business Strategy -- Strategy Today -- How Is Strategy Made? The Strategy Process -- Strategic Management of Not-For-Profit Organizations -- Summary -- Self-Study Questions -- Notes -- PART II THE TOOLS OF STRATEGY ANALYSIS -- 2 Goals, Values, and Performance -- Introduction and Objectives -- Strategy as a Quest for Value -- Putting Performance Analysis into Practice -- Beyond Profit: Values and Corporate Social Responsibility -- Beyond Profit: Strategy and Real Options -- Summary -- Self-Study Questions -- Notes -- 3 Industry Analysis: The Fundamentals -- Introduction and Objectives -- From Environmental Analysis to Industry Analysis -- Analyzing Industry Attractiveness -- Applying Industry Analysis to Forecasting Industry Profitability -- Using Industry Analysis to Develop Strategy -- Defining Industries: Where to Draw the Boundaries -- From Industry Attractiveness to Competitive Advantage: Identifying Key Success Factors -- Summary -- Self-Study Questions -- Notes -- 4 Further Topics in Industry and Competitive Analysis -- Introduction and Objectives -- Extending the Five Forces Framework -- Dynamic Competition: Hypercompetition, Game Theory, and Competitor Analysis -- Segmentation and Strategic Groups -- Summary -- Self-Study Questions -- Notes -- 5 Analyzing Resources and Capabilities -- Introduction and Objectives -- The Role of Resources and Capabilities in Strategy Formulation -- Identifying Resources and Capabilities -- Appraising Resources and Capabilities -- Developing Strategy Implications -- Summary -- Self-Study Questions -- Notes -- 6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation -- Introduction and Objectives -- From Strategy to Execution -- Organizational Design: The Fundamentals of Organizing -- Organizational Design: Choosing the Right Structure -- Summary -- Self-Study Questions -- Notes -- PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE -- 7 The Sources and Dimensions of Competitive Advantage -- Introduction and Objectives -- How Competitive Advantage Is Established and Sustained -- Types of Competitive Advantage: Cost and Differentiation -- Cost Analysis -- Differentiation Analysis -- Implementing Cost and Differentiation Strategies -- Summary -- Self-Study Questions -- Notes -- 8 Industry Evolution and Strategic Change -- Introduction and Objectives -- The Industry Life Cycle -- The Challenge of Organizational Adaptation and Strategic Change -- Managing Strategic Change -- Summary -- Self-Study Questions -- Notes -- 9 Technology-based Industries and the Management of Innovation -- Introduction and Objectives -- Competitive Advantage in Technology-intensive Industries -- Strategies to Exploit Innovation: How and When to Enter -- Standards, Platforms, and Network Externalities -- Platform-based Markets -- Implementing Technology Strategies: Creating the Conditions for Innovation -- Accessing External Sources of Innovation -- Summary -- Self-Study Questions -- Notes -- 10 Competitive Advantage in Mature Industries -- Introduction and Objectives -- Competitive Advantage in Mature Industries -- Strategy Implementation in Mature Industries: Structure, Systems, and Style -- Strategies for Declining Industries -- Summary -- Self-Study Questions -- Notes -- PART IV CORPORATE STRATEGY -- 11 Vertical Integration and the Scope of the Firm -- Introduction and Objectives -- Transaction Costs and the Scope of the Firm -- The Benefits and Costs of Vertical Integration -- The Benefits from Vertical Integration -- The Costs of Vertical Integration -- Applying the Criteria: Deciding Whether to Make or Buy -- Designing Vertical Relationships -- Different Types of Vertical Relationship -- Choosing Among Alternative Vertical Relationships -- Recent Trends -- Summary -- Self-Study Questions -- Notes -- 12 Global Strategy and the Multinational Corporation -- Introduction and Objectives -- Implications of International Competition for Industry Analysis -- Analyzing Competitive Advantage in an International Context -- Internationalization Decisions: Locating Production -- Internationalization Decisions: Entering a Foreign Market -- Multinational Strategies: Global Integration versus National Differentiation -- Implementing International Strategy: Organizing the Multinational Corporation -- Summary -- Self-Study Questions -- Notes -- 13 Diversification Strategy -- Introduction and Objectives -- Motives for Diversification -- Competitive Advantage from Diversification -- Diversification and Performance -- The Meaning of Relatedness in Diversification -- Summary -- Self-Study Questions -- Notes -- 14 Implementing Corporate Strategy: Managing the Multibusiness Firm -- Introduction and Objectives -- The Role of Corporate Management -- Managing the Corporate Portfolio -- Managing Linkages Across Businesses -- Managing Individual Businesses -- Managing Change in the Multibusiness Corporation -- Governance of Multibusiness Corporations -- Summary -- Self-Study Questions -- Notes -- 15 External Growth Strategies: Mergers, Acquisitions, and Alliances -- Introduction and Objectives -- Mergers and Acquisitions -- Strategic Alliances -- Summary -- Self-Study Questions -- Notes -- 16 Current Trends in Strategic Management -- Introduction -- The New Environment of Business -- New Directions in Strategic Thinking -- Redesigning Organizations -- The Changing Role of Managers -- Summary -- Notes -- Glossary -- Index -- EULA -- .

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