HOME > Detail View

Detail View

Improving the performance of sponsorship

Improving the performance of sponsorship (Loan 1 times)

Material type
단행본
Personal Author
Kolah, Ardi.
Title Statement
Improving the performance of sponsorship / Ardi Kolah.
Publication, Distribution, etc
London ;   New York, :   Routledge, Taylor & Francis Group,   c2015.  
Physical Medium
xxix, 320 p. : ill. ; 24 cm.
ISBN
9780415637886 (hardback) 9780415637893 (pbk) 9781315696027 (ebook)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Corporate sponsorship. Marketing. Branding (Marketing).
000 00000cam u2200205 a 4500
001 000045986829
005 20190617174333
008 190617s2015 enka b 001 0 eng d
010 ▼a 2014046345
020 ▼a 9780415637886 (hardback)
020 ▼a 9780415637893 (pbk)
020 ▼a 9781315696027 (ebook)
035 ▼a (KERIS)REF000017620142
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HD59.35 ▼b .K647 2015
082 0 0 ▼a 659.2/85 ▼2 23
084 ▼a 659.285 ▼2 DDCK
090 ▼a 659.285 ▼b K81i
100 1 ▼a Kolah, Ardi.
245 1 0 ▼a Improving the performance of sponsorship / ▼c Ardi Kolah.
260 ▼a London ; ▼a New York, : ▼b Routledge, Taylor & Francis Group, ▼c c2015.
300 ▼a xxix, 320 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Corporate sponsorship.
650 0 ▼a Marketing.
650 0 ▼a Branding (Marketing).
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.285 K81i Accession No. 111810984 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Introduction 1. Re-wiring our Thinking on Sponsorship 2. The Business of Sponsorship 3. The Process of Selecting a Sponsorship Property 4. Process of Selling a Sponsorship Property 5. Creativity in Sponsorship 6. The Ethical Issues in Sponsorship 7. Legal Principles of Sponsorship 8. Ambush Marketing 9. Corporate Social Responsibility and Sponsorship 10. Measurement and Evaluation of Sponsorship


Information Provided By: : Aladin

New Arrivals Books in Related Fields