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Improving the performance of sponsorship

Improving the performance of sponsorship (1회 대출)

자료유형
단행본
개인저자
Kolah, Ardi.
서명 / 저자사항
Improving the performance of sponsorship / Ardi Kolah.
발행사항
London ;   New York, :   Routledge, Taylor & Francis Group,   c2015.  
형태사항
xxix, 320 p. : ill. ; 24 cm.
ISBN
9780415637886 (hardback) 9780415637893 (pbk) 9781315696027 (ebook)
서지주기
Includes bibliographical references and index.
일반주제명
Corporate sponsorship. Marketing. Branding (Marketing).
000 00000cam u2200205 a 4500
001 000045986829
005 20190617174333
008 190617s2015 enka b 001 0 eng d
010 ▼a 2014046345
020 ▼a 9780415637886 (hardback)
020 ▼a 9780415637893 (pbk)
020 ▼a 9781315696027 (ebook)
035 ▼a (KERIS)REF000017620142
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HD59.35 ▼b .K647 2015
082 0 0 ▼a 659.2/85 ▼2 23
084 ▼a 659.285 ▼2 DDCK
090 ▼a 659.285 ▼b K81i
100 1 ▼a Kolah, Ardi.
245 1 0 ▼a Improving the performance of sponsorship / ▼c Ardi Kolah.
260 ▼a London ; ▼a New York, : ▼b Routledge, Taylor & Francis Group, ▼c c2015.
300 ▼a xxix, 320 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Corporate sponsorship.
650 0 ▼a Marketing.
650 0 ▼a Branding (Marketing).
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 659.285 K81i 등록번호 111810984 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Introduction 1. Re-wiring our Thinking on Sponsorship 2. The Business of Sponsorship 3. The Process of Selecting a Sponsorship Property 4. Process of Selling a Sponsorship Property 5. Creativity in Sponsorship 6. The Ethical Issues in Sponsorship 7. Legal Principles of Sponsorship 8. Ambush Marketing 9. Corporate Social Responsibility and Sponsorship 10. Measurement and Evaluation of Sponsorship


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