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Business writing for technical people [electronic resource] : the most effective ways to get your message across

Business writing for technical people [electronic resource] : the most effective ways to get your message across

자료유형
E-Book(소장)
개인저자
Marshall, Carrie.
서명 / 저자사항
Business writing for technical people [electronic resource] : the most effective ways to get your message across / Carrie Marshall.
발행사항
Swindon, UK :   BCS, The Chartered Institute for IT,   c2018.  
형태사항
1 online resource (x, 76 p.).
ISBN
9781780174426 (electronic bk.) 178017442X (electronic bk.)
요약
In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
일반주기
Title from e-Book title page.  
내용주기
Cover; Copyright Page; CONTENTS; ABOUT THE AUTHOR; PREFACE; 1 WHAT IS BUSINESS WRITING?; WHY BAD WRITING IS BAD NEWS; 2 LEARNING TO WRITE WITHOUT FEAR; TAKE YOUR TIME; BORROW BRIGHT IDEAS; KEY TAKEAWAYS; 3 THINK BEFORE YOU INK; SELLING THE SIZZLE: AN IT EXAMPLE; LIGHTS, EMAIL, ACTION!; KEY TAKEAWAYS; 4 CHOOSE YOUR WEAPONS; KNOW YOUR AUDIENCE; PICK YOUR PLATFORM; HOPE FOR THE BEST AND PLAN FOR THE WORST; TAKE A PICTURE; KEY TAKEAWAYS; 5 FIGHT THE FLAB; UNNECESSARY EXPERTISE; THE PASSIVE VOICE AND WEAK VERBS; TOO MANY WORDS; LONG SENTENCES AND ENDLESS PARAGRAPHS; SHOWING OFF; CLICHÉS
서지주기
Includes bibliographical references (p. 71-72) and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Communication of technical information. Business communication. Business report writing. Technical writing.
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EBSCOhost   URL
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005 20190509132705
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020 ▼a 9781780174426 (electronic bk.)
020 ▼a 178017442X (electronic bk.)
035 ▼a 1801518 ▼b (N$T)
035 ▼a (OCoLC)1045562365 ▼z (OCoLC)1045183913 ▼z (OCoLC)1045678969
040 ▼a EBLCP ▼b eng ▼c EBLCP ▼d YDX ▼d N$T ▼d IDB ▼d MERUC ▼d N$T ▼d 211009
050 4 ▼a HF5718.3
082 0 4 ▼a 808.06665 ▼2 23
084 ▼a 808.06665 ▼2 DDCK
090 ▼a 808.06665
100 1 ▼a Marshall, Carrie.
245 1 0 ▼a Business writing for technical people ▼h [electronic resource] : ▼b the most effective ways to get your message across / ▼c Carrie Marshall.
260 ▼a Swindon, UK : ▼b BCS, The Chartered Institute for IT, ▼c c2018.
300 ▼a 1 online resource (x, 76 p.).
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references (p. 71-72) and index.
505 0 ▼a Cover; Copyright Page; CONTENTS; ABOUT THE AUTHOR; PREFACE; 1 WHAT IS BUSINESS WRITING?; WHY BAD WRITING IS BAD NEWS; 2 LEARNING TO WRITE WITHOUT FEAR; TAKE YOUR TIME; BORROW BRIGHT IDEAS; KEY TAKEAWAYS; 3 THINK BEFORE YOU INK; SELLING THE SIZZLE: AN IT EXAMPLE; LIGHTS, EMAIL, ACTION!; KEY TAKEAWAYS; 4 CHOOSE YOUR WEAPONS; KNOW YOUR AUDIENCE; PICK YOUR PLATFORM; HOPE FOR THE BEST AND PLAN FOR THE WORST; TAKE A PICTURE; KEY TAKEAWAYS; 5 FIGHT THE FLAB; UNNECESSARY EXPERTISE; THE PASSIVE VOICE AND WEAK VERBS; TOO MANY WORDS; LONG SENTENCES AND ENDLESS PARAGRAPHS; SHOWING OFF; CLICHÉS
505 8 ▼a WOOLLY WRITINGTAKE ADVICE FROM GEORGE ORWELL; KEY TAKEAWAYS; 6 JUNK THE JARGON; WHAT IS JARGON?; BAD BUZZ; WHY YOU SHOULD BANISH BUZZWORDS AND JUNK THE JARGON; KEY TAKEAWAYS; 7 MAKE YOUR CASE; HOW TO WIN FRIENDS AND INFLUENCE PEOPLE; WRITING PRESENTATIONS; THREE IS THE MAGIC NUMBER; IT'S A SHAME ABOUT ROI; HOW TO PRESENT YOUR BUSINESS CASE FOR A LARGE PROJECT; ROI: PLAN FOR THE BEST BUT TRY TO PREDICT THE WORST; KEY TAKEAWAYS; 8 WRITING FOR ROBOTS: BUSINESS WRITING FOR THE INTERNET; WRITING FOR GOOGLE; SEO: HOW TO DO IT THE RIGHT WAY; TL; DR; WHAT TO DO ABOUT LONG DOCUMENTS
505 8 ▼a WRITING FOR EMAIL NEWSLETTERSSOMEONE INVENTED A NEW WAY TO GET READERS; YOU'LL NEVER GUESS WHAT HAPPENS NEXT!; KEY TAKEAWAYS; 9 BE YOUR OWN AUDIENCE; LET GO OF YOUR EGO; SIMPLICITY; BREVITY; ACCURACY; EFFECTIVENESS; KEY TAKEAWAYS; 10 COMMUNICATING GOODWILL AND DELIVERING BAD NEWS; GOODWILL HUNTING; NOW FOR THE BAD NEWS; KEY TAKEAWAYS; 11 WHAT TO DO WHEN THE WORDS WON'T COME; HAVE A DEADLINE; BREAK IT INTO BITS; WRITE AN OUTLINE; DON'T START AT THE START; DON'T STOP; FORGET ABOUT PERFECT; HAVE A KITKAT; GO AND DO SOMETHING ELSE; KEY TAKEAWAYS; 12 THE BUSINESS WRITING HOUSE OF HORRORS
505 8 ▼a AVIVA ACCIDENTALLY FIRES ITS ENTIRE WORKFORCEELOP NEEDS SOME HELOP; PROOF THAT SPELL CHECKING MATTERS; WHY DAMORE SHOULD HAVE WRITTEN LESS; WHY JACK GOT ATTACKED; WHEN HASHTAGS GO BAD; THE WORST MOTIVATIONAL MEMO EVER; KEY TAKEAWAYS; AFTERWORD; REFERENCES; INDEX; Back Cover
520 ▼a In this book you'll discover how to give your communication skills an upgrade, exploring the tips and tricks that will enable you to write effectively and persuasively for any audience. You'll discover how to optimise your words for maximum impact, which terrible traps to avoid and how to make your expertise and enthusiasm even more infectious.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Communication of technical information.
650 0 ▼a Business communication.
650 0 ▼a Business report writing.
650 0 ▼a Technical writing.
856 4 0 ▼3 EBSCOhost ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1801518
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 808.06665 등록번호 E14012306 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

컨텐츠정보

목차

Cover -- Copyright Page -- CONTENTS -- ABOUT THE AUTHOR -- PREFACE -- 1 WHAT IS BUSINESS WRITING? -- WHY BAD WRITING IS BAD NEWS -- 2 LEARNING TO WRITE WITHOUT FEAR -- TAKE YOUR TIME -- BORROW BRIGHT IDEAS -- KEY TAKEAWAYS -- 3 THINK BEFORE YOU INK -- SELLING THE SIZZLE: AN IT EXAMPLE -- LIGHTS, EMAIL, ACTION! -- KEY TAKEAWAYS -- 4 CHOOSE YOUR WEAPONS -- KNOW YOUR AUDIENCE -- PICK YOUR PLATFORM -- HOPE FOR THE BEST AND PLAN FOR THE WORST -- TAKE A PICTURE -- KEY TAKEAWAYS -- 5 FIGHT THE FLAB -- UNNECESSARY EXPERTISE -- THE PASSIVE VOICE AND WEAK VERBS -- TOO MANY WORDS -- LONG SENTENCES AND ENDLESS PARAGRAPHS -- SHOWING OFF -- CLICHÉS -- WOOLLY WRITING -- TAKE ADVICE FROM GEORGE ORWELL -- KEY TAKEAWAYS -- 6 JUNK THE JARGON -- WHAT IS JARGON? -- BAD BUZZ -- WHY YOU SHOULD BANISH BUZZWORDS AND JUNK THE JARGON -- KEY TAKEAWAYS -- 7 MAKE YOUR CASE -- HOW TO WIN FRIENDS AND INFLUENCE PEOPLE -- WRITING PRESENTATIONS -- THREE IS THE MAGIC NUMBER -- IT’S A SHAME ABOUT ROI -- HOW TO PRESENT YOUR BUSINESS CASE FOR A LARGE PROJECT -- ROI: PLAN FOR THE BEST BUT TRY TO PREDICT THE WORST -- KEY TAKEAWAYS -- 8 WRITING FOR ROBOTS: BUSINESS WRITING FOR THE INTERNET -- WRITING FOR GOOGLE -- SEO: HOW TO DO IT THE RIGHT WAY -- TL -- DR -- WHAT TO DO ABOUT LONG DOCUMENTS -- WRITING FOR EMAIL NEWSLETTERS -- SOMEONE INVENTED A NEW WAY TO GET READERS -- YOU’LL NEVER GUESS WHAT HAPPENS NEXT! -- KEY TAKEAWAYS -- 9 BE YOUR OWN AUDIENCE -- LET GO OF YOUR EGO -- SIMPLICITY -- BREVITY -- ACCURACY -- EFFECTIVENESS -- KEY TAKEAWAYS -- 10 COMMUNICATING GOODWILL AND DELIVERING BAD NEWS -- GOODWILL HUNTING -- NOW FOR THE BAD NEWS -- KEY TAKEAWAYS -- 11 WHAT TO DO WHEN THE WORDS WON’T COME -- HAVE A DEADLINE -- BREAK IT INTO BITS -- WRITE AN OUTLINE -- DON’T START AT THE START -- DON’T STOP -- FORGET ABOUT PERFECT -- HAVE A KITKAT -- GO AND DO SOMETHING ELSE -- KEY TAKEAWAYS -- 12 THE BUSINESS WRITING HOUSE OF HORRORS -- AVIVA ACCIDENTALLY FIRES ITS ENTIRE WORKFORCE -- ELOP NEEDS SOME HELOP -- PROOF THAT SPELL CHECKING MATTERS -- WHY DAMORE SHOULD HAVE WRITTEN LESS -- WHY JACK GOT ATTACKED -- WHEN HASHTAGS GO BAD -- THE WORST MOTIVATIONAL MEMO EVER -- KEY TAKEAWAYS -- AFTERWORD -- REFERENCES -- INDEX -- Back Cover -- .

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