| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045977886 | |
| 005 | 20190328105010 | |
| 008 | 190326s2009 maua b 001 0 eng d | |
| 010 | ▼a 2008024615 | |
| 015 | ▼a GBA870411 ▼2 bnb | |
| 020 | ▼a 9780205569908 (alk. paper) | |
| 020 | ▼a 0205569900 (alk. paper) | |
| 035 | ▼a (KERIS)REF000016656309 | |
| 040 | ▼a DLC ▼c DLC ▼d YDX ▼d YDXCP ▼d BAKER ▼d OCLCG ▼d UKM ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HM1221 ▼b .B63 2009 |
| 082 | 0 0 | ▼a 659.2 ▼2 23 |
| 084 | ▼a 659.2 ▼2 DDCK | |
| 090 | ▼a 659.2 ▼b B663d2 | |
| 100 | 1 | ▼a Bobbitt, Randy, ▼d 1955-. |
| 245 | 1 0 | ▼a Developing the public relations campaign : ▼b a team-based approach / ▼c Randy Bobbitt, Ruth Sullivan. |
| 250 | ▼a 2nd ed. | |
| 260 | ▼a Boston, MA : ▼b Pearson, ▼c c2009. | |
| 300 | ▼a xvii, 270 p. : ▼b ill. ; ▼c 23 cm. | |
| 500 | ▼a Rev. ed. of: Developing the public relations campaign. 2005. | |
| 504 | ▼a Includes bibliographical references (p. 247-261) and index. | |
| 505 | 0 | ▼a Public relations and persuasion -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- Implementation : interactive media channels -- Implementation : nonmedia channels events -- Implementation : logistics -- Evaluation -- Legal considerations -- Ethical considerations -- International, multicultural, and gender issues. |
| 650 | 0 | ▼a Public relations. |
| 700 | 1 | ▼a Sullivan, Ruth, ▼d 1955-. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 659.2 B663d2 | 등록번호 111807058 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
