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Michigan State University contributions to international business and innovation [electronic resource]

Michigan State University contributions to international business and innovation [electronic resource]

Material type
E-Book(소장)
Personal Author
Cavusgil, S. Tamer.
Title Statement
Michigan State University contributions to international business and innovation [electronic resource] / edited by S. Tamer Cavusgil.
Publication, Distribution, etc
Bingley, U.K. :   Emerald,   c2009.  
Physical Medium
1 online resource (xvii, 235 p.) : ill.
Series Statement
Advances in international marketing,1474-7979 ; v. 19
ISBN
9781848554412 (electronic bk.) 1848554419 (electronic bk.) 9781848554405 (hbk.) 1848554400 (hbk.)
요약
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
General Note
Title from e-Book title page.  
"Based on the 2008 symposium held at MSU"--P. [4] of cover.  
Content Notes
Preface / S. Tamer Cavusgil -- An introduction to the AIM volume on MSU contributions to research in international business and innovation / S. Tamer Cavusgil, Roger J. Calantone -- By the Red Cedar River: the development of my academic life in the field of international marketing and innovation / Tiger Li -- A personal reflection on MSU contributions to innovation/new products / Mitzi Montoya -- Contributions of doctoral training at MSU: reflections and a tribute to Professor Cavusgil / Cüneyt Evirgen -- Influences and aspects of the Michigan State doctoral program / Matthew B. Myers -- Evolution of a research stream: critical role of professor Cavusgil and Michigan State University / Gary Knight -- MSU, a cradle of success: my story / Shaoming Zou -- From global marketing strategy to global brand management: seeing the world through MSU colored lenses / Aysegül Özsomer -- Beginnings of a fulfilling career / Gregory E. Osland -- Earning the doctoral degree: an example of relationship marketing / Poh-Lin Yeoh -- Developing scholars for the innovation age / Hakan Saraoglu -- The effects of MSU on me: a look at the past, present and future / Jeffrey B. Schmidt -- Wine, hybrids and nanotech: exploring the undesirables / Rosanna Garcia -- The MSU flavor / Kwong Chan -- The culture that impacts intergenerationally / Daekwan Kim -- A short essay on the program and the people who inspired me / Elif Sönmez Persinger -- From Central Asia to Michigan State University: the foundations of an academic career / Carol Finnegan -- Reflections on my educational experience at Michigan State University / Chun Zhang -- On becoming a scholar: the role of mentors and institutions in the emergence of scholarship / Janell D. Townsend -- Reflections on the research path towards the global company / Sengun Yeniyurt -- From global experiences to global brands: a quest to understand what lies behind their universal success / Burcu Tasoluk -- The lifetime journey of international business for scholars and executives/managers: collaboration with doctoral students / Myron M. Miller -- The meaning of a scholar / Seyda Z. Deligonul -- A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines / Attila Yaprak.
Bibliography, Etc. Note
Includes bibliographical references.
이용가능한 다른형태자료
Issued also as a book.  
Subject Added Entry-Topical Term
Business education --Congresses. Business schools --Congresses.
Short cut
URL
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020 ▼a 9781848554412 (electronic bk.)
020 ▼a 1848554419 (electronic bk.)
020 ▼a 9781848554405 (hbk.)
020 ▼a 1848554400 (hbk.)
040 ▼a LGG ▼b eng ▼c LGG ▼d OCLCQ ▼d EBLCP ▼d ZJC ▼d 211009
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084 ▼a 658.00711 ▼2 DDCK
090 ▼a 658.00711
245 0 0 ▼a Michigan State University contributions to international business and innovation ▼h [electronic resource] / ▼c edited by S. Tamer Cavusgil.
260 ▼a Bingley, U.K. : ▼b Emerald, ▼c c2009.
300 ▼a 1 online resource (xvii, 235 p.) : ▼b ill.
490 1 ▼a Advances in international marketing, ▼x 1474-7979 ; ▼v v. 19
500 ▼a Title from e-Book title page.
500 ▼a "Based on the 2008 symposium held at MSU"--P. [4] of cover.
504 ▼a Includes bibliographical references.
505 0 ▼a Preface / S. Tamer Cavusgil -- An introduction to the AIM volume on MSU contributions to research in international business and innovation / S. Tamer Cavusgil, Roger J. Calantone -- By the Red Cedar River: the development of my academic life in the field of international marketing and innovation / Tiger Li -- A personal reflection on MSU contributions to innovation/new products / Mitzi Montoya -- Contributions of doctoral training at MSU: reflections and a tribute to Professor Cavusgil / Cüneyt Evirgen -- Influences and aspects of the Michigan State doctoral program / Matthew B. Myers -- Evolution of a research stream: critical role of professor Cavusgil and Michigan State University / Gary Knight -- MSU, a cradle of success: my story / Shaoming Zou -- From global marketing strategy to global brand management: seeing the world through MSU colored lenses / Aysegül Özsomer -- Beginnings of a fulfilling career / Gregory E. Osland -- Earning the doctoral degree: an example of relationship marketing / Poh-Lin Yeoh -- Developing scholars for the innovation age / Hakan Saraoglu -- The effects of MSU on me: a look at the past, present and future / Jeffrey B. Schmidt -- Wine, hybrids and nanotech: exploring the undesirables / Rosanna Garcia -- The MSU flavor / Kwong Chan -- The culture that impacts intergenerationally / Daekwan Kim -- A short essay on the program and the people who inspired me / Elif Sönmez Persinger -- From Central Asia to Michigan State University: the foundations of an academic career / Carol Finnegan -- Reflections on my educational experience at Michigan State University / Chun Zhang -- On becoming a scholar: the role of mentors and institutions in the emergence of scholarship / Janell D. Townsend -- Reflections on the research path towards the global company / Sengun Yeniyurt -- From global experiences to global brands: a quest to understand what lies behind their universal success / Burcu Tasoluk -- The lifetime journey of international business for scholars and executives/managers: collaboration with doctoral students / Myron M. Miller -- The meaning of a scholar / Seyda Z. Deligonul -- A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines / Attila Yaprak.
520 ▼a Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business and innovation/new products is truly remarkable. Such high visibility of MSU alumni in the international business literature undoubtedly is a major reason why MSU continues to receive high marks and rankings in academic circles.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
610 2 0 ▼a Michigan State University.
650 0 ▼a Business education ▼v Congresses.
650 0 ▼a Business schools ▼v Congresses.
700 1 ▼a Cavusgil, S. Tamer.
830 0 ▼a Advances in international marketing ; ▼v v. 19.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://www.emeraldinsight.com/1474-7979/19
945 ▼a KLPA
991 ▼a E-Book(소장)

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/e-Book Collection/ Call Number CR 658.00711 Accession No. E14010011 Availability Loan can not(reference room) Due Date Make a Reservation Service M

Contents information

Table of Contents

Front cover -- Michigan State University Contributions to International Business and Innovation -- Copyright page -- Contents -- List of contributors -- Preface -- Chapter 1. An introduction to the AIM volume on MSU contributions to research in international business and innovation -- The invitational symposium -- Objectives of the symposium -- Appreciation of symposium sponsors -- In conclusion -- Chapter 2. By the Red Cedar River: The development of my academic life in the field of international marketing and innovation -- Sowing seeds -- Taking roots -- Extending roots -- Looking to the future -- References -- Chapter 3. A personal reflection on MSU contributions to innovationsolnew products -- 1. The good old days at MSU -- 2. Research streams -- 3. Future research -- 4. Social and knowledge networks -- References -- Chapter 4. Contributions of doctoral training at MSU: reflections and a tribute to Professor Cavusgil -- Chapter 5. Influences and aspects of the Michigan state doctoral program -- The full portfolio professor -- Pricing versus pricing that matters -- Global supply chains -- Conclusion -- Notes -- References -- Chapter 6. Evolution of a research stream: Critical role of professor Cavusgil and Michigan State University -- The MSU doctoral program’s role in my research and career -- My research stream at MSU and beyond -- Recent and future research directions -- References -- Chapter 7. MSU - A cradle of success: My story -- Coming to America -- Becoming a marketing major -- Entering the doctoral program -- Surviving the boot camp -- Selecting international business concentration -- Getting involved in first research project -- Learning and growing into a scholar -- Dr. Cavusgil’s influence -- Graduating from MSU -- My research streams -- Scholarly achievements -- Looking into the future -- Chapter 8. From global marketing strategy to global brand management: seeing the world through MSU colored lenses -- The formation -- The research -- The future -- Summary -- References -- Chapter 9. Beginnings of a fulfilling career -- MSU roots -- Accomplishments in research -- Future research -- References -- Appendix -- Chapter 10. Earning the doctoral degree: an example of relationship marketing -- Life after post-dissertation -- Research stream -- Where do I go from here? -- References -- Chapter 11. Developing scholars for the innovation age -- References -- Chapter 12. The effects of MSU on me: A look at the past, present and future -- The formative years -- Doctoral years - MSU Déjà Vu -- The Red Cedar River flows into my research streams -- To the future from the past -- Concluding thoughts and acknowledgment -- Note -- References -- Chapter 13. Wine, hybrids and nanotech: Exploring the undesirables -- Then -- And now -- Future -- Summary -- Note -- References -- Chapter 14. The MSU flavor -- Note -- References -- Chapter 15. The culture that impacts intergenerationally -- The inheritance of research culture: the impact of my doctoral education -- Intergenerational Impacts -- Impacting the Future -- References -- Chapter 16. A short essay on the program and the people who inspired me -- Chapter 17. From Central Asia to Michigan State University: The Foundations of an Academic Career -- Chapter 18. Reflections on my educational experience at Michigan State University -- Educational experience at Michigan State University -- Research streams -- Future research projects -- References -- Chapter 19. On becoming a scholar: The role of mentors and institutions in the emergence of scholarship -- Big black bags and mountaintops -- Finding the nexus -- Future goals -- Chapter 20. Reflections on the Research Path towards the Global company -- Globalization process -- Global company -- Global market advantage -- Future research directions -- References -- Chapter 21. From global experiences to global brands: A quest to understand what lies behind their universal success -- Reference -- Chapter 22. The lifetime journey of international business for scholars and executives/managers: Collaboration with doctoral students -- What experience and skills were developed over many years in managerial and executive positions that prepared him to contribute in a unique way to the enhancement of skills for the doctoral students at Michigan State University? -- The application of business experience as a faculty member at Michigan State University, the continual growth in skills and experience at that major university, and the extensive collaboration with doctoral students in their work -- Post-Michigan state experience of Myron Miller - A guide for future generations? -- Chapter 23. The meaning of a scholar -- Chapter 24. A world-class academic career: S. Tamer Cavusgil as a scholar, teacher, and mentor in the international business and marketing disciplines -- .

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