Cover -- Title -- Copyright -- Contents -- Preface -- References -- Foreword -- References -- About the Authors -- Chapter 1 Minimum Sample Size Estimation in PLS-SEM: An Application in Tourism and Hospitality Research -- Introduction -- Illustrative Study -- Power, Effect Size, and Minimum Sample Size -- The Monte Carlo Simulation Method -- Classic Methods: 10-Times Rule and Minimum R2 -- The 10-Times Rule Method -- The Minimum R2 Method -- New Methods: Inverse Square Root and Gamma-Exponential -- The Inverse Square Root Method -- The Gamma-Exponential Method -- The New Methods in WarpPLS -- Minimum Sample Size Estimation After Data Collection and Analysis -- Minimum Sample Size Estimation Before Data Collection and Analysis -- Discussion and Conclusion -- Acknowledgments -- References -- Chapter 2 New Guidelines for the Use of PLS Path Modeling in Hospitality, Travel, and Tourism Research -- 1. Introduction -- 2. Partial Least Squares Path Modeling -- 3. The Use of PLS-PM in Different Types of HTT Research -- 3.1. Causal Research -- 3.2. Predictive Research -- 3.3. Descriptive Research -- 3.4. Exploratory Research -- 4. Discussion and Implications -- Notes -- References -- Chapter 3 Predictions from Partial Least Squares Models -- 1. Introduction -- 2. How to Predict from PLS Models -- 2.1. Generating Predictions from PLS-PM -- 2.2. Earliest Versus Direct Antecedents Approaches -- 3. Evaluating Predictions from PLS Models -- 3.1. In-sample Versus Out-of-sample -- 3.2. Cross Validation -- 3.3. Predictive Metrics -- 3.4. Benchmarks -- 4. Evaluating Predictive Performance -- 5. Using PLSpredict (An Empirical Example) -- 5.1. Predictive Value of Model -- 5.2. Predictive Value of Proposed Versus Alternative Models -- 5.3. Evaluating the Prediction Residuals -- 5.4. Predictive Validity -- 5.5. Discussion of Empirical Example -- 6. Looking Ahead -- Acknowledgments -- References -- Chapter 4 PLS Path Modeling in Hospitality and Tourism Research: The Golden Age and Days of Future Past -- 1. Introduction -- 2. Recent Advances in PLS-PM -- 2.1. Consistent PLS (PLSc) -- 2.2. Hierarchical Component Analysis -- 2.3. Nonlinear Analysis -- 2.4. Multigroup Analysis -- 2.5. Moderation–Mediation Analysis -- 2.6. Unobserved Heterogeneity -- 2.7. Confirmatory Tetrad Analysis (CTA-PLS) -- 2.8. PLS Predict -- 2.9. Importance-Performance Map Analysis -- 3. Methodology -- 4. Critical Issues in the Use of PLS-PM in Hospitality and Tourism Research -- 4.1. Reasons for Using PLS-PM -- 4.2. Model Descriptive Statistics -- 4.3. Sampling Characteristics -- 4.4. Technical Reporting -- 4.5. Reported Formative Measurement Metrics -- 4.6. Reported Reflective Measurement Metrics -- 4.7. Reported Structural Model Metrics -- 4.8. Additional Considerations and Supplementary Analyses -- 4.9. How to Improve the Use of PLS-PM in Future -- 5. Conclusions -- References -- Chapter 5 Hotel Employees’ Use of Smartphones and Performance: Reflective–Formative Estimation Approach -- Introducti.
on -- Literature Review and Theory Development -- Smartphone Usage in Hospitality Industry -- Antecedents of Smartphone Functions Use -- Impact of Using Smart-Computing Functions on Mintzberg’s Managerial Role Performance -- Interpersonal Roles -- Informational Roles -- Decisional Role -- Impact of Three Dimensions of Managerial Role Performance on Overall Performance -- Methodology -- Sample -- Measurement -- Common Method Bias -- Analytical Method -- Results -- Measurement Model Test for Reflectively Measured Constructs -- Measurement Model Test for Formatively Measured Constructs -- Structural Model Test and Discussion of the Results -- Discussion and Implications -- Implications for Theory -- Implications for Practice -- Implication for Methodology -- Limitation and Future Studies -- Acknowledgment -- References -- Chapter 6 Loyalty to Rural Tourism in Brazil: The Moderating Effect of the Purchase Frequency -- 1. Introduction -- 2. Theoretical Development and Hypothesis Approach -- 2.1. Rural Tourism and Rural Development -- 2.2. Motivation Toward Rural Tourism -- 2.3. Loyalty of the Consumer of Rural Tourism -- 2.4. Hypothesis Development -- 3. Methodology -- 3.1. Development of the Survey and Collection of the Sample -- 3.2. Control Variables -- 3.3. Data Analysis -- 4. Results -- 4.1. Measurement Model -- 4.2. Structural Model -- 5. Conclusions -- 6. Limitations and Future Lines of Research -- References -- Appendix: Questionnaire “Rural Tourism and Loyalty” -- Chapter 7 HRM Practices and Employee Retention: The Moderating Effect of Work Environment -- Introduction -- Literature Review -- Employees’ Retention -- Compensation -- Training and Development -- Performance Appraisal -- Work Environment -- Social Exchange Theory -- Method -- Participants and Respondents’ Profile -- Measurement -- Common Method Variance Test -- Results -- Measurement Model -- Convergent Validity -- Discriminant Validity -- Structural Model -- Assessment of Effect Size (f²) -- Assessment of Predictive Relevance -- Discussion -- Implications -- Limitations and Suggestions for Future Research -- References -- Chapter 8 Do Museums’ Websites Boost Visitors’ Intentions? A PLS Multigroup Comparison -- 1. Introduction -- 2. Literature Review and Hypotheses Development -- 2.1. Website Quality -- 2.2. Website Quality as a Driver of Perceived Control and Intentions -- 2.3. Trust as a Precondition of Intentions -- 3. Research Method -- 3.1. Research Design -- 3.2. Research Instrument and Experimental Procedures -- 3.3. Data Analysis Process -- 4. Analysis and Findings -- 4.1. Descriptive Analysis -- 4.2. Assessment of Measurement Model and Invariance Measurement across Two Groups -- 4.3. Structural Model and MGA -- 5. Discussion -- 6. Implications -- 6.1. Theoretical Contributions -- 6.2. Managerial Implications -- 6.3. Limitations and Future Research Directions -- Acknowledgment -- References -- Appendix 1:The Evaluation of the Two Websites Under Study -- Chapter 9 The Effec.
t of High and Low Environmental Consciousness Regarding Brazilian Restaurants: A Multigroup Analysis Using PLS -- Introduction -- Literature Review -- Environmental Consciousness -- Restaurants, Image, and Practices -- Restaurant Attachment and Loyalty -- Environmental Consciousness as Moderator of Behavior -- Research Method -- Sample and Data Collection -- Measurement Instrument -- Data Analysis Plan -- Analysis of the Results -- Sample Profile -- Assessment of the Measurement Model -- Assessment of the Structural Model -- Multigroup Analysis -- Discussion -- Implication of Research -- Limitation and Directions for Future Studies -- References -- Chapter 10 Analyzing the Effects of Online and Offline Communication in the Hotel and Restaurant Industry: The PLS Approach -- Introduction -- Literature Review -- PLS in Hospitality Research -- Perceived Service Quality, Brand Loyalty, and Communication in Hospitality Research -- Research Hypotheses and Question -- Method -- Data Analysis and Results -- Measurement Tool Quality -- Model Estimation and Hypotheses Testing -- Multigroup Analysis -- Implications and Conclusion -- Acknowledgments -- References -- About the Editors -- Index -- .
