Cover -- Link Analysis: An Information Science Approach -- Theory -- Introduction -- Objectives -- Link Analysis -- Historical Overview -- What is the Information Science Approach to Link Analysis? -- Contents and Structure -- Key Terminology -- Summary -- Further Reading -- References -- Web Crawlers and Search Engines -- Objectives -- Introduction -- Web Crawlers -- Finding Pages -- Content Crawling vs. URL Crawling -- Content Crawling -- Obscured Links -- Depth and other Arbitrary Limitations -- Automatically Generated Pages -- Ethical Issues and Robots.txt -- The Web Page -- File Format -- Access Mechanism -- Scope -- Permanence -- Compound Pages -- Web Crawling Summary -- Search Engines -- Known Biases -- Search Engine Ranking -- The Internet Archive -- Summary -- Further Reading -- References -- The Theoretical Perspective for Link Counting -- Objectives -- Introduction -- The Theoretical Perspective for Link Counting -- Anomalies -- Manual Filtering and Banned Lists -- Alternative Document Models -- Web Sites and Web Documents -- ADMs and Standard ADM Counting -- ADM Range Counting Models -- Choosing Link Counting Strategies -- Summary -- Further Reading -- References -- Interpreting Link Counts: Random Samples and Correlations -- Objectives -- Introduction -- Interpreting Link Counts -- The Pilot Feasibility and Validity Study -- Full-Scale Random Sampling -- Confidence Limits for Categories -- Correlation Testing -- Literature Review -- Summary -- Further Reading -- References -- Web Structure -- Link Structures in the Web Graph -- Objectives -- Introduction -- Power Laws in the Web -- Models of Web Growth -- Link Topologies -- Power Laws and Link Topologies in Academic Webs -- Summary -- Further Reading -- References -- The Content Structure of the Web -- Objectives -- Introduction -- The Topic Structure of the Web -- A Link-Content Web Growth Model -- Link Text -- The Subject Structure of Academic Webs -- Colinks -- Summary -- Further Reading -- References -- Academic Links -- Universities: Link Types -- Objectives -- Introduction -- Citation Analysis -- The Role of a University Web Site -- National Systems of University Web Sites -- Page Types -- Link Types -- Summary -- Further Reading -- References -- Universities: Link Models -- Objectives -- Introduction -- The Relationship between Inlinks and Research -- Academic Linking: Quality vs. Quantity -- Alternative Logical Linking Models -- Mathematical Models -- The Influence of Geography -- Regional Groupings -- Summary -- References -- Universities: International Links -- Objectives -- Introduction -- National vs. International Links -- International Linking Comparisons -- Linguistic Influences -- Summary -- Further Reading -- References -- Departments and Subjects -- Objectives -- Introduction -- Departmental Web Sites -- Disciplinary Differences in Link Types -- Issues of Scale and Correlation Tests -- Geographic and International Factors -- Summary -- Further Reading -- References .
-- Journals and Articles -- Objectives -- Introduction -- Journal Impact Factors -- Journal Web Sites -- Journal Web Site Inlinks: Issues -- Journal Web Site Inlinks: Case Study -- Types of Links in Journal Articles -- Digital Library Links -- Combined Link and Log File Analysis -- Related Research Topics -- Summary -- Further Reading -- References -- Applications -- Search Engines and Web Design -- Objectives -- Introduction -- Link Structures and Crawler Coverage -- Text in Web Sites and the Vector Space Model -- The Pagerank Algorithm -- Case Study: Pagerank Calculations for a Gateway Site -- Hits -- Hits Worked Example -- Summary: Web Site Design for Pagerank and Hits -- Further Reading -- Appendix: The Vector Space Model -- References -- A Health Check for Spanish Universities -- Objective -- Introduction -- Research Questions -- Methods -- Results and Discussion -- Conclusion -- References -- Personal Web Pages Linking to Universities -- Objectives -- Introduction -- Web Publishing and Personal Home Pages -- Research Questions -- Methods -- Data Collection -- Data Analysis -- Statistical Tests -- The Home Site ADM -- Qualitative Analysis -- Results -- ISP Bias Test -- ADM Fitting -- Correlations between Links and Research Ratings -- A Comparison of University and Home Page Link Sources -- Individual Page Categorizations -- Page Creators -- Further Analysis of Academic Links -- Conclusion -- Meta-Conclusions -- Acknowledgement -- References -- Academic Networks -- Objectives -- Introduction -- Methods -- University Site Maps -- National Academic Web Maps -- Subject Maps -- Summary -- Further Reading -- References -- Business Web Sites -- Objectives -- Introduction -- Site Coverage Checks -- Site Indexing and Ranking Checks -- Competitive Intelligence -- Case Study -- Center Pares -- Hoseasons -- Butlins -- Pontins -- Haven Holidays -- General Queries -- Summary -- Further Reading -- References -- V Tools and Techniques -- Using Commercial Search Engines and the Internet Archive -- Objectives -- Introduction -- Checking Results -- Dealing with Variations in Results -- Using Multiple Search Engines -- Using the Internet Archive -- Summary -- Online Resources -- Further Reading -- References -- Personal Crawlers -- Objectives -- Introduction -- Types of Personal Crawler -- Socscibot -- Web Page Retrieved -- Web Page Qualification -- Web Link Extraction -- URLs from HTTP -- Obscured or Unspecified URLs -- Server-Generated Pages -- Dealing with Errors -- Human Intervention during Crawls -- Socscibot Tools -- Summary -- Online Resources -- Further Reading -- References -- Data Cleansing -- Objectives -- Introduction -- Overview of Data Cleansing Techniques -- Anomaly Identification -- TLD Spectral Analysis -- Summary -- Online Resources -- References -- Online University Link Databases -- Objective -- Introduction -- Overview of the Link Databases -- Link Structure Files -- The Banned Lists -- Analyzing the Data -- Other Link Structure Databases -.
- Summary -- Online Resources -- Further Reading -- Reference -- Embedded Link Analysis Methodologies -- Objectives -- Introduction -- Web Sphere Analysis -- Virtual Ethnography -- Summary -- Further Reading -- References -- Social Network Analysis -- Objectives -- Introduction -- Some SNA Metrics -- Software -- Summary -- Further Reading -- References -- Network Visualizations -- Objectives -- Introduction -- Network Diagrams -- Large Network Diagrams -- Multidimensional Scaling -- Self-Organizing Maps -- Knowledge Domain Visualisation -- Summary -- Online Resources -- References -- Academic Link Indicators -- Objective -- Introduction -- Web Indicators as Process Indicators -- Issues of Size and Reliability -- Benchmarking Indicators -- Link Metrics -- Relational Indicators -- Other Metrics -- Summary -- Further Reading -- References -- Summary -- Summary -- Objectives -- Introduction -- Information Science Contributions to Link Analysis -- Other Link Analysis Approaches -- Future Directions -- Glossary -- References -- Appendix -- A Socscibot Tutorial -- Tutorial -- Step 1: Installing SocSciBot, SocSciBot Tools and Cyclist -- Step 2: Installing Pajek -- Step 3: Crawling a First Site with SocSciBot -- Step 4: Crawling Two More Sites with SocSciBot -- Step 5: Viewing Basic Reports about the "Small Test" Project with SoeSeiBot Tools -- Step 6: Viewing a Network Diagram with Pajek -- Step 7: Viewing Site Diagrams with Pajek -- Step 8: Using Cyclist -- Summary -- Index -- .
