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Qualitative Research Methods for Media Studies [electronic resource]

Qualitative Research Methods for Media Studies [electronic resource]

Material type
E-Book(소장)
Personal Author
Brennen, Bonnie.
Title Statement
Qualitative Research Methods for Media Studies [electronic resource] / Bonnie S. Brennan.
Publication, Distribution, etc
New York :   Routledge,   c2012.  
Physical Medium
1 online resource (viii, 240 p.).
ISBN
9781136200885 1136200886 9780203086490 (ebook) 020308649X (ebook) 9780415890212 (hardback) 0415890217 (hardback) 9780415890229 (paperback) 0415890225 (paperback)
요약
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
General Note
Title from e-Book title page.  
Content Notes
1. Getting started. Quantitative vs. qualitative research ; The development of qualitative research conceptual orientations -- 2. Doing qualitative research. The ethics of qualitative research ; The qualitative research process ; Choosing a research topic ; Crafting research questions ; Gathering and analyzing evidence ; Crafting a research report -- 3. Interviewing. Qualitative interviews ; Ethical considerations ; Using qualitative interviews ; Conceptualizing a study ; Designing a study ; Conducting interviews ; Interviewing techniques ; Transcribing interviews ; Analyzing the information ; Verifying information ; Writing a research report -- 4. Focus groups. The development of focus groups ; Contemporary focus groups ; The role of a moderator ; Facilitator's communication strategies ; Recruiting participants ; Dealing with difficult participants ; Ethical considerations ; Focus group research -- 5. History. Traditional vs. cultural history ; Media history ; The method of history ; Collecting historical evidence ; Types of historical materials ; Evaluating historical evidence ; Ethical considerations ; Research using history -- 6. Oral history. Technique of oral history ; Interview strategies ; Learning to listen ; The editing process ; Ethical considerations ; Research using oral history transcripts -- 7. Ethnography and participant observation. Thick description ; Ethnography in media studies ; Participant observation ; Going native in Avatar ; FIeld notes ; Reflexivity ; Analyzing and interpreting ethnographic material ; Ethical considerations ; Research using ethnography -- 8. Textual analysis. What is a text? ; The development of textual analysis ; The influence of semiotics ; Theory and interpretation ; Encoding and decoding ; Ideological analysis ; Genre analysis ; Rhetorical analysis ; Ethical considerations ; Research using textual analysis.
Bibliography, Etc. Note
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
Subject Added Entry-Topical Term
Mass media --Research --Methodology.
Short cut
URL
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020 ▼a 020308649X (ebook)
020 ▼a 9780415890212 (hardback)
020 ▼a 0415890217 (hardback)
020 ▼a 9780415890229 (paperback)
020 ▼a 0415890225 (paperback)
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100 1 ▼a Brennen, Bonnie.
245 1 0 ▼a Qualitative Research Methods for Media Studies ▼h [electronic resource] / ▼c Bonnie S. Brennan.
260 ▼a New York : ▼b Routledge, ▼c c2012.
300 ▼a 1 online resource (viii, 240 p.).
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a 1. Getting started. Quantitative vs. qualitative research ; The development of qualitative research conceptual orientations -- 2. Doing qualitative research. The ethics of qualitative research ; The qualitative research process ; Choosing a research topic ; Crafting research questions ; Gathering and analyzing evidence ; Crafting a research report -- 3. Interviewing. Qualitative interviews ; Ethical considerations ; Using qualitative interviews ; Conceptualizing a study ; Designing a study ; Conducting interviews ; Interviewing techniques ; Transcribing interviews ; Analyzing the information ; Verifying information ; Writing a research report -- 4. Focus groups. The development of focus groups ; Contemporary focus groups ; The role of a moderator ; Facilitator's communication strategies ; Recruiting participants ; Dealing with difficult participants ; Ethical considerations ; Focus group research -- 5. History. Traditional vs. cultural history ; Media history ; The method of history ; Collecting historical evidence ; Types of historical materials ; Evaluating historical evidence ; Ethical considerations ; Research using history -- 6. Oral history. Technique of oral history ; Interview strategies ; Learning to listen ; The editing process ; Ethical considerations ; Research using oral history transcripts -- 7. Ethnography and participant observation. Thick description ; Ethnography in media studies ; Participant observation ; Going native in Avatar ; FIeld notes ; Reflexivity ; Analyzing and interpreting ethnographic material ; Ethical considerations ; Research using ethnography -- 8. Textual analysis. What is a text? ; The development of textual analysis ; The influence of semiotics ; Theory and interpretation ; Encoding and decoding ; Ideological analysis ; Genre analysis ; Rhetorical analysis ; Ethical considerations ; Research using textual analysis.
520 ▼a This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Mass media ▼x Research ▼x Methodology.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=506745
945 ▼a KLPA
991 ▼a E-Book(소장)

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/e-Book Collection/ Call Number CR 302.23072 Accession No. E14007281 Availability Loan can not(reference room) Due Date Make a Reservation Service M

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