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Qualitative Research Methods for Media Studies [electronic resource]

Qualitative Research Methods for Media Studies [electronic resource]

자료유형
E-Book(소장)
개인저자
Brennen, Bonnie.
서명 / 저자사항
Qualitative Research Methods for Media Studies [electronic resource] / Bonnie S. Brennan.
발행사항
New York :   Routledge,   c2012.  
형태사항
1 online resource (viii, 240 p.).
ISBN
9781136200885 1136200886 9780203086490 (ebook) 020308649X (ebook) 9780415890212 (hardback) 0415890217 (hardback) 9780415890229 (paperback) 0415890225 (paperback)
요약
This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
일반주기
Title from e-Book title page.  
내용주기
1. Getting started. Quantitative vs. qualitative research ; The development of qualitative research conceptual orientations -- 2. Doing qualitative research. The ethics of qualitative research ; The qualitative research process ; Choosing a research topic ; Crafting research questions ; Gathering and analyzing evidence ; Crafting a research report -- 3. Interviewing. Qualitative interviews ; Ethical considerations ; Using qualitative interviews ; Conceptualizing a study ; Designing a study ; Conducting interviews ; Interviewing techniques ; Transcribing interviews ; Analyzing the information ; Verifying information ; Writing a research report -- 4. Focus groups. The development of focus groups ; Contemporary focus groups ; The role of a moderator ; Facilitator's communication strategies ; Recruiting participants ; Dealing with difficult participants ; Ethical considerations ; Focus group research -- 5. History. Traditional vs. cultural history ; Media history ; The method of history ; Collecting historical evidence ; Types of historical materials ; Evaluating historical evidence ; Ethical considerations ; Research using history -- 6. Oral history. Technique of oral history ; Interview strategies ; Learning to listen ; The editing process ; Ethical considerations ; Research using oral history transcripts -- 7. Ethnography and participant observation. Thick description ; Ethnography in media studies ; Participant observation ; Going native in Avatar ; FIeld notes ; Reflexivity ; Analyzing and interpreting ethnographic material ; Ethical considerations ; Research using ethnography -- 8. Textual analysis. What is a text? ; The development of textual analysis ; The influence of semiotics ; Theory and interpretation ; Encoding and decoding ; Ideological analysis ; Genre analysis ; Rhetorical analysis ; Ethical considerations ; Research using textual analysis.
서지주기
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Mass media --Research --Methodology.
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URL
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020 ▼a 9780415890212 (hardback)
020 ▼a 0415890217 (hardback)
020 ▼a 9780415890229 (paperback)
020 ▼a 0415890225 (paperback)
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100 1 ▼a Brennen, Bonnie.
245 1 0 ▼a Qualitative Research Methods for Media Studies ▼h [electronic resource] / ▼c Bonnie S. Brennan.
260 ▼a New York : ▼b Routledge, ▼c c2012.
300 ▼a 1 online resource (viii, 240 p.).
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a 1. Getting started. Quantitative vs. qualitative research ; The development of qualitative research conceptual orientations -- 2. Doing qualitative research. The ethics of qualitative research ; The qualitative research process ; Choosing a research topic ; Crafting research questions ; Gathering and analyzing evidence ; Crafting a research report -- 3. Interviewing. Qualitative interviews ; Ethical considerations ; Using qualitative interviews ; Conceptualizing a study ; Designing a study ; Conducting interviews ; Interviewing techniques ; Transcribing interviews ; Analyzing the information ; Verifying information ; Writing a research report -- 4. Focus groups. The development of focus groups ; Contemporary focus groups ; The role of a moderator ; Facilitator's communication strategies ; Recruiting participants ; Dealing with difficult participants ; Ethical considerations ; Focus group research -- 5. History. Traditional vs. cultural history ; Media history ; The method of history ; Collecting historical evidence ; Types of historical materials ; Evaluating historical evidence ; Ethical considerations ; Research using history -- 6. Oral history. Technique of oral history ; Interview strategies ; Learning to listen ; The editing process ; Ethical considerations ; Research using oral history transcripts -- 7. Ethnography and participant observation. Thick description ; Ethnography in media studies ; Participant observation ; Going native in Avatar ; FIeld notes ; Reflexivity ; Analyzing and interpreting ethnographic material ; Ethical considerations ; Research using ethnography -- 8. Textual analysis. What is a text? ; The development of textual analysis ; The influence of semiotics ; Theory and interpretation ; Encoding and decoding ; Ideological analysis ; Genre analysis ; Rhetorical analysis ; Ethical considerations ; Research using textual analysis.
520 ▼a This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theorical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Mass media ▼x Research ▼x Methodology.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=506745
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 302.23072 등록번호 E14007281 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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