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| 005 | 20181102153750 | |
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| 007 | cr | |
| 008 | 170314s2017 enk ob 001 0 eng d | |
| 020 | ▼a 9781443874861 (electronic bk.) | |
| 020 | ▼a 1443874868 (electronic bk.) | |
| 020 | ▼a 144384389X | |
| 020 | ▼a 9781443843898 | |
| 035 | ▼a (OCoLC)975932689 ▼z (OCoLC)974947465 ▼z (OCoLC)980763466 ▼z (OCoLC)986852181 ▼z (OCoLC)989551053 ▼z (OCoLC)991179036 ▼z (OCoLC)1002295251 | |
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| 084 | ▼a 659.1042 ▼2 DDCK | |
| 090 | ▼a 659.1042 | |
| 245 | 0 0 | ▼a Advertising culture and translation ▼h [electronic resource] : ▼b from colonial to global / ▼c edited by Renato Tomei. |
| 260 | ▼a Newcastle upon Tyne : ▼b Cambridge Scholars Publishing, ▼c 2017. | |
| 300 | ▼a 1 online resource (xii, 214 p.). | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index |
| 520 | ▼a This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Advertising ▼x Social aspects. |
| 650 | 0 | ▼a Translating and interpreting. |
| 700 | 1 | ▼a Tomei, Renato. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1483868 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/e-Book Collection/ | Call Number CR 659.1042 | Accession No. E14007002 | Availability Loan can not(reference room) | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
Intro -- Table of Contents -- Acknowledgements -- Preface -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Contributors -- Index -- .
