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| 005 | 20181102153750 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 170314s2017 enk ob 001 0 eng d | |
| 020 | ▼a 9781443874861 (electronic bk.) | |
| 020 | ▼a 1443874868 (electronic bk.) | |
| 020 | ▼a 144384389X | |
| 020 | ▼a 9781443843898 | |
| 035 | ▼a (OCoLC)975932689 ▼z (OCoLC)974947465 ▼z (OCoLC)980763466 ▼z (OCoLC)986852181 ▼z (OCoLC)989551053 ▼z (OCoLC)991179036 ▼z (OCoLC)1002295251 | |
| 040 | ▼a YDX ▼b eng ▼c YDX ▼d N$T ▼d IDEBK ▼d EBLCP ▼d N$T ▼d OCLCF ▼d OCLCQ ▼d 211009 | |
| 049 | ▼a MAIN | |
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| 082 | 0 4 | ▼a 659.1/042 ▼2 23 |
| 084 | ▼a 659.1042 ▼2 DDCK | |
| 090 | ▼a 659.1042 | |
| 245 | 0 0 | ▼a Advertising culture and translation ▼h [electronic resource] : ▼b from colonial to global / ▼c edited by Renato Tomei. |
| 260 | ▼a Newcastle upon Tyne : ▼b Cambridge Scholars Publishing, ▼c 2017. | |
| 300 | ▼a 1 online resource (xii, 214 p.). | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index |
| 520 | ▼a This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Advertising ▼x Social aspects. |
| 650 | 0 | ▼a Translating and interpreting. |
| 700 | 1 | ▼a Tomei, Renato. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1483868 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 659.1042 | 등록번호 E14007002 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Intro -- Table of Contents -- Acknowledgements -- Preface -- Chapter One -- Chapter Two -- Chapter Three -- Chapter Four -- Chapter Five -- Contributors -- Index -- .
