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Creating signature stories : strategic messaging that persuades, energizes and inspires

Creating signature stories : strategic messaging that persuades, energizes and inspires (Loan 2 times)

Material type
단행본
Personal Author
Aaker, David.
Title Statement
Creating signature stories : strategic messaging that persuades, energizes and inspires / David Aaker.
Publication, Distribution, etc
New York :   Morgan James,   c2018.  
Physical Medium
xvi, 169 p. ; 22 cm.
ISBN
9781683506119
Bibliography, Etc. Note
Includes bibliographical references (p. 157-163) and index.
Subject Added Entry-Topical Term
Business communication. Storytelling. Storytelling in marketing. Marketing. Consumers --Psychology. Persuasion (Psychology).
000 00000cam u2200205 a 4500
001 000045955827
005 20181001175546
008 180928s2018 nyu b 001 0 eng d
020 ▼a 9781683506119
035 ▼a (KERIS)BIB000014792638
040 ▼a 211029 ▼c 211029 ▼d 211009
082 0 4 ▼a 658.8 ▼2 23
084 ▼a 658.8 ▼2 DDCK
090 ▼a 658.8 ▼b A112c
100 1 ▼a Aaker, David.
245 1 0 ▼a Creating signature stories : ▼b strategic messaging that persuades, energizes and inspires / ▼c David Aaker.
260 ▼a New York : ▼b Morgan James, ▼c c2018.
300 ▼a xvi, 169 p. ; ▼c 22 cm.
504 ▼a Includes bibliographical references (p. 157-163) and index.
650 0 ▼a Business communication.
650 0 ▼a Storytelling.
650 0 ▼a Storytelling in marketing.
650 0 ▼a Marketing.
650 0 ▼a Consumers ▼x Psychology.
650 0 ▼a Persuasion (Psychology).
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.8 A112c Accession No. 111797390 Availability Available Due Date Make a Reservation Service B M

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