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Creating signature stories : strategic messaging that persuades, energizes and inspires

Creating signature stories : strategic messaging that persuades, energizes and inspires (2회 대출)

자료유형
단행본
개인저자
Aaker, David.
서명 / 저자사항
Creating signature stories : strategic messaging that persuades, energizes and inspires / David Aaker.
발행사항
New York :   Morgan James,   c2018.  
형태사항
xvi, 169 p. ; 22 cm.
ISBN
9781683506119
서지주기
Includes bibliographical references (p. 157-163) and index.
일반주제명
Business communication. Storytelling. Storytelling in marketing. Marketing. Consumers --Psychology. Persuasion (Psychology).
000 00000cam u2200205 a 4500
001 000045955827
005 20181001175546
008 180928s2018 nyu b 001 0 eng d
020 ▼a 9781683506119
035 ▼a (KERIS)BIB000014792638
040 ▼a 211029 ▼c 211029 ▼d 211009
082 0 4 ▼a 658.8 ▼2 23
084 ▼a 658.8 ▼2 DDCK
090 ▼a 658.8 ▼b A112c
100 1 ▼a Aaker, David.
245 1 0 ▼a Creating signature stories : ▼b strategic messaging that persuades, energizes and inspires / ▼c David Aaker.
260 ▼a New York : ▼b Morgan James, ▼c c2018.
300 ▼a xvi, 169 p. ; ▼c 22 cm.
504 ▼a Includes bibliographical references (p. 157-163) and index.
650 0 ▼a Business communication.
650 0 ▼a Storytelling.
650 0 ▼a Storytelling in marketing.
650 0 ▼a Marketing.
650 0 ▼a Consumers ▼x Psychology.
650 0 ▼a Persuasion (Psychology).
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.8 A112c 등록번호 111797390 도서상태 대출가능 반납예정일 예약 서비스 B M

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