| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045952411 | |
| 005 | 20180907111412 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 150402s2015 nyua ob 001 0 eng d | |
| 010 | ▼a 2014042351 | |
| 020 | ▼a 9780814434185 (electronic bk.) | |
| 020 | ▼a 0814434185 (electronic bk.) | |
| 035 | ▼a (OCoLC)906026158 ▼z (OCoLC)1008953379 | |
| 037 | ▼a 4DD0EA59-CB16-43D3-BD92-186328B53CD8 ▼b OverDrive, Inc. ▼n http://www.overdrive.com | |
| 040 | ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d TEFOD ▼d E7B ▼d CDX ▼d YDXCP ▼d OCLCA ▼d IDEBK ▼d COO ▼d B24X7 ▼d TEFOD ▼d VLB ▼d IDB ▼d AGLDB ▼d UAB ▼d OCLCQ ▼d MERUC ▼d VT2 ▼d 211009 | |
| 049 | ▼a MAIN | |
| 050 | 4 | ▼a BF637.P4 ▼b R53 2015eb |
| 082 | 0 0 | ▼a 303.3/42 ▼2 23 |
| 084 | ▼a 303.342 ▼2 DDCK | |
| 090 | ▼a 303.342 | |
| 100 | 1 | ▼a Rodgers, Mark, ▼d 1965-. |
| 245 | 1 0 | ▼a Persuasion equation ▼h [electronic resource] : ▼b the subtle science of getting your way / ▼c Mark Rodgers. |
| 260 | ▼a New York : ▼b American Management Association, ▼c c2015. | |
| 300 | ▼a 1 online resource (x, 246 p.) : ▼b ill. | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 520 | ▼a How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. -- ▼c Edited summary from book. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Negotiation in business. |
| 650 | 0 | ▼a Persuasion (Psychology). |
| 650 | 0 | ▼a Success in business. |
| 650 | 0 | ▼a Decision making. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=933069 ▼g 7 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 303.342 | 등록번호 E14005063 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Foreword Alan Weiss p. vii Acknowledgments p. x Introduction p. 1 1 Persuasion Fundamentals: The Basics You Need to Know, and Why You Need to Know Them p. 5 2 Decision Making: The Surprising Reasons People Say Yes and No p. 25 3 Targets, Technology, and Tactics: Because It''s Not About You, it''s About Them p. 46 4 Building Your Business Case: Creating the Logical and Emotional Foundations of Your Argument p. 65 5 The Credibility Crucible: How You Get It, Why You Lose It, and How You Win It Back p. 92 6 Power Language: Verbal and Nonverbal Communication Tools to Skyrocket Your Success p. 106 7 Persuasive Processes: A Five-Step Sequence to Yes p. 128 8 Persuasion 360: How to Get Agreement, Up, Down, and All Around p. 145 9 Persuasion 911: What to Do When Your Persuasion Attempts Go Awry p. 162 10 Yes Success: What to Do When Your Target Agrees (and Why Most People Don''t Get This Right) p. 175 11 Your Persuasion Action Plan: How to Get a 10,000:1 Return on Your Investment in This Book p. 189 12 The Psychology of Self-Persuasion: The First Person Who Needs to Say Yes ... is You p. 203 Bibliography p. 217 Index p. 219