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Persuasion equation [electronic resource] : the subtle science of getting your way

Persuasion equation [electronic resource] : the subtle science of getting your way

자료유형
E-Book(소장)
개인저자
Rodgers, Mark, 1965-.
서명 / 저자사항
Persuasion equation [electronic resource] : the subtle science of getting your way / Mark Rodgers.
발행사항
New York :   American Management Association,   c2015.  
형태사항
1 online resource (x, 246 p.) : ill.
ISBN
9780814434185 (electronic bk.) 0814434185 (electronic bk.)
요약
How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. --
일반주기
Title from e-Book title page.  
서지주기
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Negotiation in business. Persuasion (Psychology). Success in business. Decision making.
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URL 7  
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100 1 ▼a Rodgers, Mark, ▼d 1965-.
245 1 0 ▼a Persuasion equation ▼h [electronic resource] : ▼b the subtle science of getting your way / ▼c Mark Rodgers.
260 ▼a New York : ▼b American Management Association, ▼c c2015.
300 ▼a 1 online resource (x, 246 p.) : ▼b ill.
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
520 ▼a How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation - a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: radiate an aura of expertise; win trust and leverage credibility; build a business case that appeals to both heart and mind; adapt for personality, gender, and generational differences; use language strategically; perfect the five-step persuasion process; generate group buy-in; and master organizational politics. -- ▼c Edited summary from book.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Negotiation in business.
650 0 ▼a Persuasion (Psychology).
650 0 ▼a Success in business.
650 0 ▼a Decision making.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=933069 ▼g 7
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 303.342 등록번호 E14005063 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

컨텐츠정보

목차

Foreword   Alan Weiss	p. vii
Acknowledgments	p. x
Introduction	p. 1
1	Persuasion Fundamentals: The Basics You Need to Know, and Why You Need to Know Them	p. 5
2	Decision Making: The Surprising Reasons People Say Yes and No	p. 25
3	Targets, Technology, and Tactics: Because It''s Not About You, it''s About Them	p. 46
4	Building Your Business Case: Creating the Logical and Emotional Foundations of Your Argument	p. 65
5	The Credibility Crucible: How You Get It, Why You Lose It, and How You Win It Back	p. 92
6	Power Language: Verbal and Nonverbal Communication Tools to Skyrocket Your Success	p. 106
7	Persuasive Processes: A Five-Step Sequence to Yes	p. 128
8	Persuasion 360: How to Get Agreement, Up, Down, and All Around	p. 145
9	Persuasion 911: What to Do When Your Persuasion Attempts Go Awry	p. 162
10	Yes Success: What to Do When Your Target Agrees (and Why Most People Don''t Get This Right)	p. 175
11	Your Persuasion Action Plan: How to Get a 10,000:1 Return on Your Investment in This Book	p. 189
12	The Psychology of Self-Persuasion: The First Person Who Needs to Say Yes ... is You	p. 203
Bibliography	p. 217
Index	p. 219

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