| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045952401 | |
| 005 | 20180907101416 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 150330s2015 enk ob 001 0 eng d | |
| 020 | ▼a 9781317477563 (electronic bk.) | |
| 020 | ▼a 1317477561 (electronic bk.) | |
| 035 | ▼a (OCoLC)905853974 ▼z (OCoLC)958109231 | |
| 040 | ▼a N$T ▼b eng ▼e rda ▼e pn ▼c N$T ▼d N$T ▼d E7B ▼d OCLCF ▼d TYFRS ▼d 211009 | |
| 049 | ▼a MAIN | |
| 050 | 4 | ▼a HF6146.I58 |
| 082 | 0 4 | ▼a 659.14/4 ▼2 23 |
| 084 | ▼a 659.144 ▼2 DDCK | |
| 090 | ▼a 659.144 | |
| 245 | 0 0 | ▼a Advertising, promotion, and new media ▼h [electronic resource] / ▼c edited by Marla R. Stafford, Ronald J. Faber. |
| 260 | ▼a London : ▼b Routledge, ▼c 2015. | |
| 300 | ▼a 1 online resource (xii, 380 p.). | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a Pt. I. Defining, understanding, and measuring new media advertising -- pt. II. Important elements of Internet advertising -- pt. III. Banners, pop-ups, and online sponsorship -- pt. IV. Other new media ad forms -- pt. V. Conclusion. |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Internet advertising. |
| 650 | 0 | ▼a Advertising. |
| 650 | 0 | ▼a Interactive multimedia. |
| 650 | 0 | ▼a Interactive marketing. |
| 700 | 1 | ▼a Stafford, Marla R., ▼d 1960-. |
| 700 | 1 | ▼a Faber, Ronald J., ▼d 1948-. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=971565 ▼g 7 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 659.144 | 등록번호 E14005053 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
