Understanding and using social media on college campuses [electronic resource] : a practical guide for higher education professionals
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| 008 | 160902s2016 mdu ob 001 0 eng | |
| 010 | ▼a 2016040897 | |
| 020 | ▼a 9781475826951 (electronic bk.) | |
| 020 | ▼a 1475826958 (electronic bk.) | |
| 035 | ▼a (OCoLC)956539608 ▼z (OCoLC)958350441 ▼z (OCoLC)958448509 | |
| 037 | ▼a 197B3979-47FB-48BE-B71C-9BA207694F52 ▼b OverDrive, Inc. ▼n http://www.overdrive.com | |
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| 084 | ▼a 378.17344678 ▼2 DDCK | |
| 090 | ▼a 378.17344678 | |
| 100 | 1 | ▼a Waite, Brandon C. |
| 245 | 1 0 | ▼a Understanding and using social media on college campuses ▼h [electronic resource] : ▼b a practical guide for higher education professionals / ▼c Brandon C. Waite and Darren A. Wheeler. |
| 260 | ▼a Lanham : ▼b Rowman & Littlefield, A wholly owned subsidiary of The Rowman & Littlefield Publishing Group, Inc., ▼c 2016. | |
| 300 | ▼a 1 online resource (x, 114 p.). | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 520 | ▼a The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all approach to social media use on campuses for one that is based upon structured inquiry, individuals can discern their unique campus environment and prepare for the challenges and opportunities they are likely to encounter. In addition to explaining why social media use on college campuses is glaringly inconsistent, the book highlights the approaches faculty and staff might take when designing and implementing social media initiatives, given the type of environment in which they work. It also introduces strategies these actors and administrators can utilize to strengthen their ITEs, ultimately facilitating the successful incorporation of social media technology into campus communications. | |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Internet in higher education. |
| 650 | 0 | ▼a Social media. |
| 700 | 1 | ▼a Wheeler, Darren A., ▼d 1968-. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1335990 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 378.17344678 | 등록번호 E14002338 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
