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Making money, making music [electronic resource] : history and core concepts

Making money, making music [electronic resource] : history and core concepts

Material type
E-Book(소장)
Personal Author
Bruenger, David, 1953-.
Title Statement
Making money, making music [electronic resource] : history and core concepts / David Bruenger.
Publication, Distribution, etc
Oakland, California :   University of California Press,   2016.  
Physical Medium
1 online resource (viii, 292 p.).
ISBN
9780520966062 (electronic bk.) 0520966066 (electronic bk.)
요약
"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
General Note
Title from e-Book title page.  
Content Notes
Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
Bibliography, Etc. Note
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
Subject Added Entry-Topical Term
Music trade.
Short cut
URL
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020 ▼a 0520966066 (electronic bk.)
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090 ▼a 780.2373
100 1 ▼a Bruenger, David, ▼d 1953-.
245 1 0 ▼a Making money, making music ▼h [electronic resource] : ▼b history and core concepts / ▼c David Bruenger.
260 ▼a Oakland, California : ▼b University of California Press, ▼c 2016.
300 ▼a 1 online resource (viii, 292 p.).
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
520 ▼a "Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Music trade.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1293693
945 ▼a KLPA
991 ▼a E-Book(소장)

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/e-Book Collection/ Call Number CR 780.2373 Accession No. E14001840 Availability Loan can not(reference room) Due Date Make a Reservation Service M

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