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Making money, making music [electronic resource] : history and core concepts

Making money, making music [electronic resource] : history and core concepts

자료유형
E-Book(소장)
개인저자
Bruenger, David, 1953-.
서명 / 저자사항
Making money, making music [electronic resource] : history and core concepts / David Bruenger.
발행사항
Oakland, California :   University of California Press,   2016.  
형태사항
1 online resource (viii, 292 p.).
ISBN
9780520966062 (electronic bk.) 0520966066 (electronic bk.)
요약
"Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
일반주기
Title from e-Book title page.  
내용주기
Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
서지주기
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
일반주제명
Music trade.
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100 1 ▼a Bruenger, David, ▼d 1953-.
245 1 0 ▼a Making money, making music ▼h [electronic resource] : ▼b history and core concepts / ▼c David Bruenger.
260 ▼a Oakland, California : ▼b University of California Press, ▼c 2016.
300 ▼a 1 online resource (viii, 292 p.).
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a Musical experience as transaction -- Transience to permanence -- The rise of commercial markets -- Media revolutions -- Convergence and crossover -- Masssification -- Scaling and selling live performance -- Visual media -- Artists, audiences, and brands -- Digitization -- State of the art.
520 ▼a "Making money, making music is an alternative music business text, providing an entrepreneurial toolbox, based on historical analysis, trends, and patterns in music enterprise. It begins by introducing core principles and processes and shows how to apply them adaptively to new contexts, so that students gain a deeper understanding not only of how things work in the music business, but why. By applying essential concepts to a variety of real-life situations, students improve their capacity to critically analyze, solve problems, and even predict where music and money will converge in a rapidly evolving culture and marketplace."--Provided by publisher.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Music trade.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1293693
945 ▼a KLPA
991 ▼a E-Book(소장)

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/e-Book 컬렉션/ 청구기호 CR 780.2373 등록번호 E14001840 도서상태 대출불가(열람가능) 반납예정일 예약 서비스 M

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