Matchmakers : the new economics of platform businesses : how one of the oldest business models on earth powers the most incredible companies in the world
| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045926598 | |
| 005 | 20180112134810 | |
| 008 | 180111s2016 mau 000 0 eng d | |
| 010 | ▼a 2015046357 | |
| 020 | ▼a 9781633691728 (alk. paper) | |
| 035 | ▼a (KERIS)REF000017943402 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d 211009 | |
| 050 | 0 0 | ▼a HD9999.M782 ▼b E93 2016 |
| 082 | 0 0 | ▼a 338.7 ▼2 23 |
| 084 | ▼a 338.7 ▼2 DDCK | |
| 090 | ▼a 338.7 ▼b E922m | |
| 100 | 1 | ▼a Evans, David S. ▼q (David Sparks), ▼d 1954-. |
| 245 | 1 0 | ▼a Matchmakers : ▼b the new economics of platform businesses : how one of the oldest business models on earth powers the most incredible companies in the world / ▼c David S. Evans and Richard Schmalensee. |
| 260 | ▼a Boston, Massachusetts : ▼b Harvard Business Review Press, ▼c c2016. | |
| 300 | ▼a x, 260 p. ; ▼c 25 cm. | |
| 650 | 0 | ▼a Multi-sided platform businesses. |
| 700 | 1 | ▼a Schmalensee, Richard. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고6층/ | 청구기호 338.7 E922m | 등록번호 111784079 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Introduction 1 Part I Economics and Technologies 1 Table for Four at Eight 7 2 The "Grab All the Eyeballs" Fallacy 21 3 Turbocharging 39 Part II Building, Igniting, and Operating Matchmakers 4 Friction Fighters 55 5 Ignite or Fizzle 69 6 Long Haul 85 7 Beyond the Castle Walls 101 8 Interior Design 121 9 Fakesters and Fraudsters 135 10 Fizzle or Sizzle 149 Part III Creation, Destruction, and Transformation 11 Moving Money 167 12 Gone Missing 183 13 Slower and Faster Than You Think 197 Glossary 207 Notes 213 Index 247 Acknowledgments 257 About the Authors 259