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Matchmakers : the new economics of platform businesses : how one of the oldest business models on earth powers the most incredible companies in the world

Matchmakers : the new economics of platform businesses : how one of the oldest business models on earth powers the most incredible companies in the world (2회 대출)

자료유형
단행본
개인저자
Evans, David S. (David Sparks), 1954-. Schmalensee, Richard.
서명 / 저자사항
Matchmakers : the new economics of platform businesses : how one of the oldest business models on earth powers the most incredible companies in the world / David S. Evans and Richard Schmalensee.
발행사항
Boston, Massachusetts :   Harvard Business Review Press,   c2016.  
형태사항
x, 260 p. ; 25 cm.
ISBN
9781633691728 (alk. paper)
일반주제명
Multi-sided platform businesses.
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100 1 ▼a Evans, David S. ▼q (David Sparks), ▼d 1954-.
245 1 0 ▼a Matchmakers : ▼b the new economics of platform businesses : how one of the oldest business models on earth powers the most incredible companies in the world / ▼c David S. Evans and Richard Schmalensee.
260 ▼a Boston, Massachusetts : ▼b Harvard Business Review Press, ▼c c2016.
300 ▼a x, 260 p. ; ▼c 25 cm.
650 0 ▼a Multi-sided platform businesses.
700 1 ▼a Schmalensee, Richard.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 338.7 E922m 등록번호 111784079 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Introduction		1
Part I	Economics and Technologies		
1	Table for Four at Eight		7
2	The "Grab All the Eyeballs" Fallacy		21
3	Turbocharging		39
Part II	Building, Igniting, and Operating Matchmakers		
4	Friction Fighters		55
5	Ignite or Fizzle		69
6	Long Haul		85
7	Beyond the Castle Walls		101
8	Interior Design		121
9	Fakesters and Fraudsters		135
10	Fizzle or Sizzle		149
Part III	Creation, Destruction, and Transformation		
11	Moving Money		167
12	Gone Missing		183
13	Slower and Faster Than You Think		197
Glossary		207
Notes		213
Index		247
Acknowledgments		257
About the Authors		259

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