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Targeted [electronic resource] : how technology is revolutionizing advertising and the way companies reach consumers

Targeted [electronic resource] : how technology is revolutionizing advertising and the way companies reach consumers

Material type
E-Book(소장)
Personal Author
Smith, Mike, 1966-.
Title Statement
Targeted [electronic resource] : how technology is revolutionizing advertising and the way companies reach consumers / Mike Smith.
Publication, Distribution, etc
New York :   AMACOM,   2015.  
Physical Medium
1 online resource (xiv, 233 p.) : ill.
ISBN
9780814449011 (electronic bk.) 0814449018 (electronic bk.)
General Note
Title from e-Book title page.  
Content Notes
The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
Bibliography, Etc. Note
Includes bibliographical references and index.
이용가능한 다른형태자료
Issued also as a book.  
Subject Added Entry-Topical Term
Internet advertising. Internet marketing. Target marketing.
Short cut
URL
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008 141016s2015 nyua ob 001 0 eng d
020 ▼a 9780814449011 (electronic bk.)
020 ▼a 0814449018 (electronic bk.)
020 ▼z 9780814434994
035 ▼a (OCoLC)893677321 ▼z (OCoLC)895913689
037 ▼a CL0500000501 ▼b Safari Books Online
040 ▼a E7B ▼b eng ▼e rda ▼e pn ▼c E7B ▼d OCLCO ▼d N$T ▼d UMI ▼d OCLCQ ▼d OCLCF ▼d AZU ▼d D6H ▼d 211009
049 ▼a MAIN
082 0 0 ▼a 659.1/11 ▼2 23
084 ▼a 659.111 ▼2 DDCK
090 ▼a 659.111
100 1 ▼a Smith, Mike, ▼d 1966-.
245 1 0 ▼a Targeted ▼h [electronic resource] : ▼b how technology is revolutionizing advertising and the way companies reach consumers / ▼c Mike Smith.
260 ▼a New York : ▼b AMACOM, ▼c 2015.
300 ▼a 1 online resource (xiv, 233 p.) : ▼b ill.
500 ▼a Title from e-Book title page.
504 ▼a Includes bibliographical references and index.
505 0 ▼a The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies.
530 ▼a Issued also as a book.
538 ▼a Mode of access: World Wide Web.
650 0 ▼a Internet advertising.
650 0 ▼a Internet marketing.
650 0 ▼a Target marketing.
856 4 0 ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795572
945 ▼a KLPA
991 ▼a E-Book(소장)

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/e-Book Collection/ Call Number CR 659.111 Accession No. E14000671 Availability Loan can not(reference room) Due Date Make a Reservation Service M

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