Targeted [electronic resource] : how technology is revolutionizing advertising and the way companies reach consumers
| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045921576 | |
| 005 | 20171128104126 | |
| 006 | m d | |
| 007 | cr | |
| 008 | 141016s2015 nyua ob 001 0 eng d | |
| 020 | ▼a 9780814449011 (electronic bk.) | |
| 020 | ▼a 0814449018 (electronic bk.) | |
| 020 | ▼z 9780814434994 | |
| 035 | ▼a (OCoLC)893677321 ▼z (OCoLC)895913689 | |
| 037 | ▼a CL0500000501 ▼b Safari Books Online | |
| 040 | ▼a E7B ▼b eng ▼e rda ▼e pn ▼c E7B ▼d OCLCO ▼d N$T ▼d UMI ▼d OCLCQ ▼d OCLCF ▼d AZU ▼d D6H ▼d 211009 | |
| 049 | ▼a MAIN | |
| 082 | 0 0 | ▼a 659.1/11 ▼2 23 |
| 084 | ▼a 659.111 ▼2 DDCK | |
| 090 | ▼a 659.111 | |
| 100 | 1 | ▼a Smith, Mike, ▼d 1966-. |
| 245 | 1 0 | ▼a Targeted ▼h [electronic resource] : ▼b how technology is revolutionizing advertising and the way companies reach consumers / ▼c Mike Smith. |
| 260 | ▼a New York : ▼b AMACOM, ▼c 2015. | |
| 300 | ▼a 1 online resource (xiv, 233 p.) : ▼b ill. | |
| 500 | ▼a Title from e-Book title page. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 | ▼a The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies. |
| 530 | ▼a Issued also as a book. | |
| 538 | ▼a Mode of access: World Wide Web. | |
| 650 | 0 | ▼a Internet advertising. |
| 650 | 0 | ▼a Internet marketing. |
| 650 | 0 | ▼a Target marketing. |
| 856 | 4 0 | ▼u https://oca.korea.ac.kr/link.n2s?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=795572 |
| 945 | ▼a KLPA | |
| 991 | ▼a E-Book(소장) |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/e-Book 컬렉션/ | 청구기호 CR 659.111 | 등록번호 E14000671 | 도서상태 대출불가(열람가능) | 반납예정일 | 예약 | 서비스 |
