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The global-local interface and hybridity : exploring language and identity

The global-local interface and hybridity : exploring language and identity (Loan 1 times)

Material type
Personal Author
Rubdy, Rani. Lubna Alsagoff.
Title Statement
The global-local interface and hybridity : exploring language and identity / edited by Rani Rubdy and Lubna Alsagoff.
Publication, Distribution, etc
Bristol :   Multilingual Matters,   c2014.  
Physical Medium
xv, 324 p. : ill. ; 22 cm.
9781783090853 (hbk : alk. paper) 9781783090846 (pbk : alk. paper)
Bibliography, Etc. Note
Includes bibliographical references and indexes.
Subject Added Entry-Topical Term
English language --Globalization. English language --Foreign countries. English language --Study and teaching --Foreign speakers. English language --Standardization.
000 00000cam u2200205 a 4500
001 000045910751
005 20170724151602
008 170720s2014 enka b 001 0 eng d
010 ▼a 2013023706
020 ▼a 9781783090853 (hbk : alk. paper)
020 ▼a 9781783090846 (pbk : alk. paper)
035 ▼a (KERIS)REF000017207306
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a PE1073 ▼b .G56 2014
082 0 0 ▼a 420 ▼2 23
084 ▼a 420 ▼2 DDCK
090 ▼a 420 ▼b G562
245 0 4 ▼a The global-local interface and hybridity : ▼b exploring language and identity / ▼c edited by Rani Rubdy and Lubna Alsagoff.
260 ▼a Bristol : ▼b Multilingual Matters, ▼c c2014.
300 ▼a xv, 324 p. : ▼b ill. ; ▼c 22 cm.
504 ▼a Includes bibliographical references and indexes.
650 0 ▼a English language ▼x Globalization.
650 0 ▼a English language ▼z Foreign countries.
650 0 ▼a English language ▼x Study and teaching ▼x Foreign speakers.
650 0 ▼a English language ▼x Standardization.
700 1 ▼a Rubdy, Rani.
700 1 ▼a Lubna Alsagoff.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 420 G562 Accession No. 111776246 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

1	The Cultural Dynamics of Globalization: Problematizing Hybridity	Rani Rubdy; Lubna Alsagoff; 	1
Introduction		1
Globalization and Culture: Three Paradigms		4
The Local in the Global, the Global in the Local		5
The Production of Locality and Hybridized Cultural Identities		7
Theorizing Hybridity		8
Concluding Remarks		10
Part 1	Interrogating the Canon		
2	When Scapes Collide: Reterritorializing English in East Africa	Christina Higgins; 	17
Scapes and Linguistic Flows		17
English as Separate		20
Looking Underneath Language		22
Hip Hop Intersects with Politics in Kenya		25
Hip Hop Intersects with Politics in Tanzania		27
Hip Hop Intersects with HIV/AIDS Education in Tanzania		29
Conclusion		40
3	Hybridity in the Linguistic Landscape: Democratizing English in India	Rani Rubdy; 	43
Introduction		43
Conceptual Framework		44
Methodology and Research Context		46
Constructing Locality in the Linguistic Landscape		48
Conclusion		63
4	(Un)Emancipatory Hybridity: Selling English in an Unequal World	Beatriz P. Lorente; T. Ruanni F. Tupas; 	66
Introduction		66
Hybridity at a Glance		68
The Linguistics of the Hybrid		69
The Purpose of the Chapter		71
The Philippines as an EFL Destination		73
The Website and Its Hybrid Discursive Marketing Strategies		74
Conclusion: Hybridity and Global Capitalism		78
5	Unremarkable Hybridities and Metrolingual Practices	Emi Otsuji; Alastair Pennycook; 	83
Hybridity as Unmarked		83
From Multilingualism to Metrolingualism		85
Hybridity and Metrolingualism		91
Conclusion: Unmarked Metrolingualism		97
6	Countering the Dual: Transglossia, Dynamic Bilingualism and Translanguaging in Education	Ofelia García; 	100
From Bilingual to Dual: The US Case		101
The Promise of ''Dual Language'' Unfulfilled		105
Transgressing the Duality of Diglossia and Additive/Subtractive Bilingualism: The Power of Transglossia and Dynamic Bilingualism		106
Countering the Duality of L1/L2 Pedagogies: Translanguaging as Pedagogy		112
Conclusion		115
Part 2	Hybridized Discourses of Identity in the Media		
7	Reading Gender in Indian Newspapers: Global, Local or Liminal?	Rakesh M. Bhatt; 	121
Introduction		121
Theoretical Background		122
Data and Research Context		123
Data Analysis		124
Conclusion		131
8	Linguistic and Cultural Hybridity in French Web Advertising	Elizabeth Martin; 	133
Introduction		133
Theoretical Approaches to Hybridity		134
Methodology		138
Results and Discussion		140
Conclusion		149
9	What''s Punjabi Doing in an English Film? Bollywood''s New Transnational Tribes	Anjali Gera Roy; 	153
Contemporary Indian Film Industry: Local and Global		153
Crossover Punjabiyat: A Look at Three Crossover Films and the Hybrid Use of Language		154
The Punjabi Unsayable		157
Singing and Dancing the Unsayable		159
Haptic Visuality Conveying Punjabiyat		161
Fetish Objects: Embodying Cultural Memories		164
Conclusion		165
10	Hybridizing Medialect and Entertaining TV: Changing Korean Reality	Jamie Shinhee Lee; 	170
Changing Linguistic Reality on Korean TV		170
Globalization, English and TV Celebrities		173
Discussion		174
Conclusion		186
Part 3	Multilingual Diaspora and the Internet		
11	The Language of Malaysian and Indonesian Users of Social Networks: Practice vs System	Mario Saraceni; 	191
Setting the Theoretical Scene		195
Textual Data		195
Interview Data		199
Conclusions		202
12	Constructing Local and Global in the E-Borderland	Tope Omoniyi; 	
Introduction		205
Defining the E-Borderland		207
Conceptualizing Local and Global in E-Borderlands		209
Hybridity		211
E-Borderlands and the English Language		212
The Data		213
Constructing the Local		214
Constructing the Global		221
Conclusion		222
13	Facebook, Linguistic Identity and Hybridity in Singapore	Vincent B.Y. Ooi; Peter K.W. Tan; 	225
Introduction and Theoretical Overview		225
Networked Sociality and (Linguistic) Hybridity		227
Singapore(an) English		228
The Identity Contextualization Processes û Concentric Circles Model		230
Data Examples		234
Conclusion		242
Part 4	Performing Hybrid Cultural Identities		
14	Contested and Celebrated Glocal Hybrid Identities of Mixed-Ethnic Girls in Japan	Laurel D. Kamada; 	247
Global-Local Interface: Linguistic Capital and Hybrid Identities		248
The Participants and Methodology		249
Hybrid Identity: Unmelted Pot of ''Floating Chunks''		251
Glocal Language Choice and Identity		254
Contesting Being ''The English-Knowing Bilinguals''		258
Intercultural Capital and Cultural Mixing		259
Conclusion and Discussion		262
15	Singlish and Hybridity: The Dialogic of Outer-Circle Teacher Identities	Lubna Alsagoff; 	265
Introduction		265
Globalization, Hybridity and Identity		266
Examining Teacher Identity		268
Hybridity and Teacher Identity		275
Concluding Remarks		278
16	Enacting Hybridity in the Philippine Diaspora	Corazon D. Villareal; 	282
Introduction		282
The Philippine Diaspora: An Overview		282
Hybridity Studies: The Critical Edge		283
A Question of Method		284
Manila to Kathmandu: Contemplating Hybridity		286
Interactive Hybridity		292
Suspended Hybridity?		294
Conclusion: Enacting Hybridity in Linguistic Studies		295
17	Reframing the Global-Local Dialectic and Hybridized Textual Practices	Rani Rubdy; Lubna Alsagoff; 	300
Introduction		300
The Deterritorialization of Global Cultural Practices and Discourses		301
Hybridity as ''Boundary-Subverting'', as ''Third Space''		302
Languages and Cultures as Discrete Forms or Continua?		304
Hybridity Co-opted by Capitalistic Interests or Turned to Local Advantage?		306
Performing Hybrid Cultural Identity		307
Hybridity''s Capacity to Counter Social Inequality		310
Concluding Remarks		312
Author Index		315
Subject Index		321

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