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Social media intelligence

Social media intelligence (5회 대출)

자료유형
단행본
개인저자
Moe, Wendy. Schweidel, David A., 1981-.
서명 / 저자사항
Social media intelligence / Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.
발행사항
Cambridge :   Cambridge University Press,   2014.  
형태사항
x, 194 p. : ill. ; 24 cm.
ISBN
9781107031203 (hardback : alk. paper)
서지주기
Includes bibliographical references and index.
일반주제명
Consumers --Research. Social media. Marketing --Social aspects. Internet marketing --Social aspects.
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010 ▼a 2013030426
020 ▼a 9781107031203 (hardback : alk. paper)
035 ▼a (KERIS)REF000017228324
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d D LC ▼d 211009
050 0 0 ▼a HF5415.2 ▼b .M6226 2014
082 0 0 ▼a 302.23/1 ▼2 23
084 ▼a 302.231 ▼2 DDCK
090 ▼a 302.231 ▼b M693s
100 1 ▼a Moe, Wendy.
245 1 0 ▼a Social media intelligence / ▼c Wendy W. Moe, University of Maryland, College Park, David A. Schweidel, Emory University, Atlanta, Georgia.
260 ▼a Cambridge : ▼b Cambridge University Press, ▼c 2014.
300 ▼a x, 194 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Consumers ▼x Research.
650 0 ▼a Social media.
650 0 ▼a Marketing ▼x Social aspects.
650 0 ▼a Internet marketing ▼x Social aspects.
700 1 ▼a Schweidel, David A., ▼d 1981-.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 302.231 M693s 등록번호 111750469 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

목차

Part I. Foundations: 1. The beginnings of social media intelligence; 2. From politics to new products to sports, everyone has an opinion; Part II. Online Opinion or Online Noise: 3. Why do we share our opinions?; 4. The social effects of strangers; Part III. Conversational Trends: 5. Opinion ecosystems and the evolution within; 6. Is social media fragmenting the population?; Part IV. Social Media Intelligence: 7. Managing social media communities for better social media intelligence; 8. Cutting through the online chatter; 9. Intelligence integration; 10. Building social media intelligence into our strategies; 11. Moving from social media monitoring to social media intelligence.


정보제공 : Aladin

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