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Doing good by doing good : why creating shared value is the key to powering business growth and innovation

Doing good by doing good : why creating shared value is the key to powering business growth and innovation (Loan 1 times)

Material type
단행본
Personal Author
Baines, Peter.
Title Statement
Doing good by doing good : why creating shared value is the key to powering business growth and innovation / Peter Baines.
Publication, Distribution, etc
Milton, Qld. :   Wiley,   2015.  
Physical Medium
xxv, 249 p. : ill. ; 23 cm.
ISBN
9780730314844 (pbk.)
General Note
Includes index.  
Subject Added Entry-Topical Term
Business enterprises --Charitable contributions. Social responsibility of business. Goodwill (Commerce). Success in business.
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001 000045855128
005 20151224164101
008 151223s2015 at a 001 0 eng d
010 ▼a 2015375228
020 ▼a 9780730314844 (pbk.)
035 ▼a (KERIS)REF000017861691
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HD58.7 ▼b .B346 2015
082 0 4 ▼a 658.408 ▼2 23
084 ▼a 658.408 ▼2 DDCK
090 ▼a 658.408 ▼b B162d
100 1 ▼a Baines, Peter.
245 1 0 ▼a Doing good by doing good : ▼b why creating shared value is the key to powering business growth and innovation / ▼c Peter Baines.
260 ▼a Milton, Qld. : ▼b Wiley, ▼c 2015.
300 ▼a xxv, 249 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a Includes index.
650 0 ▼a Business enterprises ▼x Charitable contributions.
650 0 ▼a Social responsibility of business.
650 0 ▼a Goodwill (Commerce).
650 0 ▼a Success in business.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.408 B162d Accession No. 111747875 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Acknowledgements vii

Preface ix

Introduction: Clarity comes with action xiii

1 Is there a better way? 1

2 How to engage 23

3 Business benefits of engagement 49

4 Small business: the multiplier effect 71

5 Medium-sized business: aligning values and purpose 85

6 Large business: strategic investment 103

7 The Origin story 121

8 Charity taking the lead 137

9 Journey to shared value 151

10 Measuring and reporting 169

11 Value of shared experiences 191

12 Selecting a charity partner 213

Afterword: Looking forward — what’s on the horizon 231

Index 241


Information Provided By: : Aladin

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