Doing good by doing good : why creating shared value is the key to powering business growth and innovation
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| 005 | 20151224164101 | |
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| 010 | ▼a 2015375228 | |
| 020 | ▼a 9780730314844 (pbk.) | |
| 035 | ▼a (KERIS)REF000017861691 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD58.7 ▼b .B346 2015 |
| 082 | 0 4 | ▼a 658.408 ▼2 23 |
| 084 | ▼a 658.408 ▼2 DDCK | |
| 090 | ▼a 658.408 ▼b B162d | |
| 100 | 1 | ▼a Baines, Peter. |
| 245 | 1 0 | ▼a Doing good by doing good : ▼b why creating shared value is the key to powering business growth and innovation / ▼c Peter Baines. |
| 260 | ▼a Milton, Qld. : ▼b Wiley, ▼c 2015. | |
| 300 | ▼a xxv, 249 p. : ▼b ill. ; ▼c 23 cm. | |
| 500 | ▼a Includes index. | |
| 650 | 0 | ▼a Business enterprises ▼x Charitable contributions. |
| 650 | 0 | ▼a Social responsibility of business. |
| 650 | 0 | ▼a Goodwill (Commerce). |
| 650 | 0 | ▼a Success in business. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.408 B162d | 등록번호 111747875 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Acknowledgements vii
Preface ix
Introduction: Clarity comes with action xiii
1 Is there a better way? 1
2 How to engage 23
3 Business benefits of engagement 49
4 Small business: the multiplier effect 71
5 Medium-sized business: aligning values and purpose 85
6 Large business: strategic investment 103
7 The Origin story 121
8 Charity taking the lead 137
9 Journey to shared value 151
10 Measuring and reporting 169
11 Value of shared experiences 191
12 Selecting a charity partner 213
Afterword: Looking forward — what’s on the horizon 231
Index 241
정보제공 :
