HOME > Detail View

Detail View

Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one

Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one (Loan 3 times)

Material type
단행본
Personal Author
Bell, David R. (David Richard).
Title Statement
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell.
Publication, Distribution, etc
Boston :   New Harvest,   c2014.  
Physical Medium
225 p. : ill. ; 24 cm.
ISBN
9780544262270 (hardback)
요약
"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"--
Bibliography, Etc. Note
Includes bibliographical references (p. 201-209) and index.
Subject Added Entry-Topical Term
Electronic commerce --Social aspects. Electronic commerce --Psychological aspects. Internet marketing. Consumer behavior. Consumers --Psychology. Consumption (Economics).
000 00000cam u2200205 a 4500
001 000045845259
005 20150924110608
008 150923s2014 maua b 001 0 eng d
010 ▼a 2013050979
020 ▼a 9780544262270 (hardback)
035 ▼a (KERIS)REF000017337927
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HF5548.32 ▼b .B445 2014
082 0 0 ▼a 658.8/72 ▼2 23
084 ▼a 658.872 ▼2 DDCK
090 ▼a 658.872 ▼b B433L
100 1 ▼a Bell, David R. ▼q (David Richard).
245 1 0 ▼a Location is (still) everything : ▼b the surprising influence of the real world on how we search, shop, and sell in the virtual one / ▼c David R. Bell.
260 ▼a Boston : ▼b New Harvest, ▼c c2014.
300 ▼a 225 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 201-209) and index.
520 ▼a "Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"-- ▼c Provided by publisher.
650 0 ▼a Electronic commerce ▼x Social aspects.
650 0 ▼a Electronic commerce ▼x Psychological aspects.
650 0 ▼a Internet marketing.
650 0 ▼a Consumer behavior.
650 0 ▼a Consumers ▼x Psychology.
650 0 ▼a Consumption (Economics).
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.872 B433L Accession No. 111742184 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields

김상현 (2022)
윤종훈 (2022)
Stevenson, William J (2022)
박용택 (2022)