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Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one

Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one (3회 대출)

자료유형
단행본
개인저자
Bell, David R. (David Richard).
서명 / 저자사항
Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell.
발행사항
Boston :   New Harvest,   c2014.  
형태사항
225 p. : ill. ; 24 cm.
ISBN
9780544262270 (hardback)
요약
"Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"--
서지주기
Includes bibliographical references (p. 201-209) and index.
일반주제명
Electronic commerce --Social aspects. Electronic commerce --Psychological aspects. Internet marketing. Consumer behavior. Consumers --Psychology. Consumption (Economics).
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008 150923s2014 maua b 001 0 eng d
010 ▼a 2013050979
020 ▼a 9780544262270 (hardback)
035 ▼a (KERIS)REF000017337927
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HF5548.32 ▼b .B445 2014
082 0 0 ▼a 658.8/72 ▼2 23
084 ▼a 658.872 ▼2 DDCK
090 ▼a 658.872 ▼b B433L
100 1 ▼a Bell, David R. ▼q (David Richard).
245 1 0 ▼a Location is (still) everything : ▼b the surprising influence of the real world on how we search, shop, and sell in the virtual one / ▼c David R. Bell.
260 ▼a Boston : ▼b New Harvest, ▼c c2014.
300 ▼a 225 p. : ▼b ill. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 201-209) and index.
520 ▼a "Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives"-- ▼c Provided by publisher.
650 0 ▼a Electronic commerce ▼x Social aspects.
650 0 ▼a Electronic commerce ▼x Psychological aspects.
650 0 ▼a Internet marketing.
650 0 ▼a Consumer behavior.
650 0 ▼a Consumers ▼x Psychology.
650 0 ▼a Consumption (Economics).
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고7층/ 청구기호 658.872 B433L 등록번호 111742184 도서상태 대출가능 반납예정일 예약 서비스 B M

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