| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045841691 | |
| 005 | 20150824130859 | |
| 008 | 150821s2014 enkab b 001 0 eng d | |
| 010 | ▼a 2013046459 | |
| 020 | ▼a 9780415841979 (hbk) | |
| 020 | ▼a 9780415841986 (pbk) | |
| 020 | ▼z 9781315773971 (ebk) | |
| 035 | ▼a (KERIS)REF000017312739 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d 211009 | |
| 050 | 0 0 | ▼a P99.4.M6 ▼b B27 2014 |
| 082 | 0 0 | ▼a 415/.6 ▼2 23 |
| 084 | ▼a 415.6 ▼2 DDCK | |
| 090 | ▼a 415.6 ▼b B328t | |
| 100 | 1 | ▼a Bateman, John A. |
| 245 | 1 0 | ▼a Text and image : ▼b a critical introduction to the visual-verbal divide / ▼c John A. Bateman. |
| 260 | ▼a London ; ▼a New York : ▼b Routledge, ▼c 2014. | |
| 300 | ▼a xvi, 276 p. : ▼b ill., map ; ▼c 26 cm. | |
| 504 | ▼a Includes bibliographical references (p. 251-267) and index. | |
| 520 | ▼a "This introductory textbook explores and analyses the various approaches to multimodality and offers the first comprehensive, in-depth survey of all aspects of the text-image relation.The text-image relationship has long been a cornerstone of diverse approaches to multimodality and there are many different accounts. This book leads students into each of the approaches discussed, brings out their strengths and weaknesses using illustrative example analyses and includes exercises and research questions to reinforce learning. Throughout the book, John Bateman looks at a wide range of perspectives: socio-semiotics, visual communication, psycholinguistic approaches to discourse, rhetorical approaches to advertising and visual persuasion, and cognitive metaphor theory. Applications of the styles of analyses presented are discussed for a variety of materials, including textbooks, PowerPoint presentations, picture books, technical manuals and comics. Requiring no prior knowledge of the area, this is an accessible text for all students studying text and image or multimodality within English language and linguistics, media and communication studies, visual and design studies"-- ▼c Provided by publisher. | |
| 650 | 0 | ▼a Modality (Linguistics). |
| 650 | 0 | ▼a Visual communication ▼x Psychological aspects. |
| 650 | 0 | ▼a Discourse analysis ▼x Psychological aspects. |
| 650 | 0 | ▼a Semiotics. |
| 650 | 0 | ▼a Rhetoric. |
| 650 | 0 | ▼a Psycholinguistics. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 415.6 B328t | Accession No. 111740441 | Availability In loan | Due Date 2023-04-19 | Make a Reservation Available for Reserve | Service |
Contents information
Table of Contents
Module I:Starting Points1. Text-image Relations in Perspective 2. Text-image Diversity: characterising the relationshipsModule IIVisualNarratives3.ABrief Introduction to Narrative4. Visual Narrative: Picturebooks 5. VisualNarrative: Comics and Sequential Art Module III 6.Visual Rhetoric7. Visual Persuasion and Advertisements Module IV FrameworksDrawing on the Linguistic System 8. Multimodal Cohesion and Text-Image Relations 9. Using Metaphor for Text-Image Relations 10. Modelling Text-Image Relations on Grammar 11. Modelling Text-Image Relations as Discourse Module V Frameworks Relating toContext of Use12. Text-Image Relations and Pragmatics 13. Text-Image Relations and Empirical Methods Multimodal Cohesion and Text-Image Relations
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