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Disciplined entrepreneurship : 24 steps to a successful startup

Disciplined entrepreneurship : 24 steps to a successful startup (Loan 7 times)

Material type
단행본
Personal Author
Aulet, Bill, 1958-.
Title Statement
Disciplined entrepreneurship : 24 steps to a successful startup / Bill Aulet ; illustrated by Marius Ursache.
Publication, Distribution, etc
Hoboken, New Jersey :   Wiley,   2013.  
Physical Medium
xvi, 272 p. : ill. (chiefly col.) ; 21 cm.
ISBN
9781118692288 (cloth)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
New business enterprises --Management. Entrepreneurship.
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008 150729s2013 njua b 001 0 eng d
010 ▼a 2013012772
020 ▼a 9781118692288 (cloth)
020 ▼z 9781118720813 (ebk)
020 ▼z 9781118720882 (ebk)
035 ▼a (KERIS)REF000017114905
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HD62.5 ▼b .A935 2013
082 0 0 ▼a 658.1/1 ▼2 23
084 ▼a 658.11 ▼2 DDCK
090 ▼a 658.11 ▼b A924d
100 1 ▼a Aulet, Bill, ▼d 1958-.
245 1 0 ▼a Disciplined entrepreneurship : ▼b 24 steps to a successful startup / ▼c Bill Aulet ; illustrated by Marius Ursache.
260 ▼a Hoboken, New Jersey : ▼b Wiley, ▼c 2013.
300 ▼a xvi, 272 p. : ▼b ill. (chiefly col.) ; ▼c 21 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a New business enterprises ▼x Management.
650 0 ▼a Entrepreneurship.
945 ▼a KLPA

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.11 A924d Accession No. 111796041 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 658.11 A924d Accession No. 121233761 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.11 A924d Accession No. 111796041 Availability Available Due Date Make a Reservation Service B M
No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 658.11 A924d Accession No. 121233761 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a Beachhead Market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer''s decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude: a business is more than 24 steps.

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