| 000 | 00000cam u2200205 a 4500 | |
| 001 | 000045839680 | |
| 005 | 20150729171143 | |
| 008 | 150729s2013 njua b 001 0 eng d | |
| 010 | ▼a 2013012772 | |
| 020 | ▼a 9781118692288 (cloth) | |
| 020 | ▼z 9781118720813 (ebk) | |
| 020 | ▼z 9781118720882 (ebk) | |
| 035 | ▼a (KERIS)REF000017114905 | |
| 040 | ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD62.5 ▼b .A935 2013 |
| 082 | 0 0 | ▼a 658.1/1 ▼2 23 |
| 084 | ▼a 658.11 ▼2 DDCK | |
| 090 | ▼a 658.11 ▼b A924d | |
| 100 | 1 | ▼a Aulet, Bill, ▼d 1958-. |
| 245 | 1 0 | ▼a Disciplined entrepreneurship : ▼b 24 steps to a successful startup / ▼c Bill Aulet ; illustrated by Marius Ursache. |
| 260 | ▼a Hoboken, New Jersey : ▼b Wiley, ▼c 2013. | |
| 300 | ▼a xvi, 272 p. : ▼b ill. (chiefly col.) ; ▼c 21 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a New business enterprises ▼x Management. |
| 650 | 0 | ▼a Entrepreneurship. |
| 945 | ▼a KLPA |
소장정보
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.11 A924d | 등록번호 111796041 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. 2 | 소장처 과학도서관/Sci-Info/지정도서 | 청구기호 658.11 A924d | 등록번호 121233761 | 도서상태 지정도서 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 중앙도서관/서고7층/ | 청구기호 658.11 A924d | 등록번호 111796041 | 도서상태 대출가능 | 반납예정일 | 예약 | 서비스 |
| No. | 소장처 | 청구기호 | 등록번호 | 도서상태 | 반납예정일 | 예약 | 서비스 |
|---|---|---|---|---|---|---|---|
| No. 1 | 소장처 과학도서관/Sci-Info/지정도서 | 청구기호 658.11 A924d | 등록번호 121233761 | 도서상태 지정도서 | 반납예정일 | 예약 | 서비스 |
컨텐츠정보
목차
Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a Beachhead Market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer''s decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Define the minimum viable business product (MVBP) -- Show that "the dogs will eat the dog food" -- Develop a product plan -- Postlude: a business is more than 24 steps.
