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The objects of affection : semiotics and consumer culture 1st ed

The objects of affection : semiotics and consumer culture 1st ed

Material type
단행본
Personal Author
Berger, Arthur Asa, 1933-.
Title Statement
The objects of affection : semiotics and consumer culture / Arthur Asa Berger.
판사항
1st ed.
Publication, Distribution, etc
New York :   Palgrave Macmillan,   2010.  
Physical Medium
xiii, 198 p. ; 21 cm.
Series Statement
Semiotics and popular culture
ISBN
9780230103726 (hardback) 0230103723 (hardback) 0230103731 9780230103733
요약
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
Bibliography, Etc. Note
Includes bibliographical references (p. [185]-109) and index.
Subject Added Entry-Topical Term
Semiotics --Social aspects. Semiotics --Psychological aspects. Consumer behavior. Material culture. Object (Aesthetics). Culture --Semiotic models. Language and culture.
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008 150130s2010 nyu b 001 0 eng d
010 ▼a 2010001854
020 ▼a 9780230103726 (hardback)
020 ▼a 0230103723 (hardback)
020 ▼a 0230103731
020 ▼a 9780230103733
035 ▼a (KERIS)REF000016258617
040 ▼a DLC ▼c DLC ▼d BTCTA ▼d YDXCP ▼d C#P ▼d CDX ▼d BWX ▼d UBY ▼d DLC ▼d 211009
050 0 0 ▼a P99.4.S62 ▼b B47 2010
082 0 0 ▼a 302.2 ▼2 23
084 ▼a 302.2 ▼2 DDCK
090 ▼a 302.2 ▼b B496o
100 1 ▼a Berger, Arthur Asa, ▼d 1933-.
245 1 4 ▼a The objects of affection : ▼b semiotics and consumer culture / ▼c Arthur Asa Berger.
250 ▼a 1st ed.
260 ▼a New York : ▼b Palgrave Macmillan, ▼c 2010.
300 ▼a xiii, 198 p. ; ▼c 21 cm.
490 1 ▼a Semiotics and popular culture
504 ▼a Includes bibliographical references (p. [185]-109) and index.
520 ▼a "A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
650 0 ▼a Semiotics ▼x Social aspects.
650 0 ▼a Semiotics ▼x Psychological aspects.
650 0 ▼a Consumer behavior.
650 0 ▼a Material culture.
650 0 ▼a Object (Aesthetics).
650 0 ▼a Culture ▼x Semiotic models.
650 0 ▼a Language and culture.
830 0 ▼a Semiotics and popular culture.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 302.2 B496o Accession No. 111730026 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

Arthur Asa Berger(지은이)

<문화비평 주요개념의 이해>

Information Provided By: : Aladin

Table of Contents

PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities


Information Provided By: : Aladin

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