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The objects of affection : semiotics and consumer culture 1st ed

The objects of affection : semiotics and consumer culture 1st ed

자료유형
단행본
개인저자
Berger, Arthur Asa, 1933-.
서명 / 저자사항
The objects of affection : semiotics and consumer culture / Arthur Asa Berger.
판사항
1st ed.
발행사항
New York :   Palgrave Macmillan,   2010.  
형태사항
xiii, 198 p. ; 21 cm.
총서사항
Semiotics and popular culture
ISBN
9780230103726 (hardback) 0230103723 (hardback) 0230103731 9780230103733
요약
"A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
서지주기
Includes bibliographical references (p. [185]-109) and index.
일반주제명
Semiotics --Social aspects. Semiotics --Psychological aspects. Consumer behavior. Material culture. Object (Aesthetics). Culture --Semiotic models. Language and culture.
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020 ▼a 9780230103726 (hardback)
020 ▼a 0230103723 (hardback)
020 ▼a 0230103731
020 ▼a 9780230103733
035 ▼a (KERIS)REF000016258617
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082 0 0 ▼a 302.2 ▼2 23
084 ▼a 302.2 ▼2 DDCK
090 ▼a 302.2 ▼b B496o
100 1 ▼a Berger, Arthur Asa, ▼d 1933-.
245 1 4 ▼a The objects of affection : ▼b semiotics and consumer culture / ▼c Arthur Asa Berger.
250 ▼a 1st ed.
260 ▼a New York : ▼b Palgrave Macmillan, ▼c 2010.
300 ▼a xiii, 198 p. ; ▼c 21 cm.
490 1 ▼a Semiotics and popular culture
504 ▼a Includes bibliographical references (p. [185]-109) and index.
520 ▼a "A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
650 0 ▼a Semiotics ▼x Social aspects.
650 0 ▼a Semiotics ▼x Psychological aspects.
650 0 ▼a Consumer behavior.
650 0 ▼a Material culture.
650 0 ▼a Object (Aesthetics).
650 0 ▼a Culture ▼x Semiotic models.
650 0 ▼a Language and culture.
830 0 ▼a Semiotics and popular culture.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 302.2 B496o 등록번호 111730026 도서상태 대출가능 반납예정일 예약 서비스 B M

컨텐츠정보

저자소개

Arthur Asa Berger(지은이)

<문화비평 주요개념의 이해>

정보제공 : Aladin

목차

PART I: SEMIOTIC THEORY Theories of Consumer Cultures Marketing Theory and Semiotics PART II: SEMIOTIC APPLICATIONS Brands and Identity: We are our Brands The Objects of our Affection: Selected Case Studies Appendix: Learning Games and Activities


정보제공 : Aladin

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