| 000 | 00000nam u2200205 a 4500 | |
| 001 | 000045805534 | |
| 005 | 20150403144336 | |
| 008 | 140723s2015 ctua b 001 0 eng | |
| 020 | ▼a 9781285187815 | |
| 040 | ▼a 211009 ▼c 211009 ▼d 211009 | |
| 082 | 0 4 | ▼a 659.1 ▼2 23 |
| 084 | ▼a 659.1 ▼2 DDCK | |
| 090 | ▼a 659.1 ▼b O35a7 | |
| 245 | 0 0 | ▼a Advertising and integrated brand promotion / ▼c Thomas C. O'Guinn ... [et al.]. |
| 246 | 1 4 | ▼a Advertising & integrated brand promotion |
| 250 | ▼a 7th ed. | |
| 260 | ▼a Stamford : ▼b Cengage Learning, ▼c 2015. | |
| 300 | ▼a xx, 407 p. : ▼b ill. (chiefly col.) ; ▼c 28 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 650 | 0 | ▼a Advertising media planning. |
| 650 | 0 | ▼a Branding (Marketing). |
| 650 | 0 | ▼a Advertising. |
| 700 | 1 | ▼a O'Guinn, Thomas C. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.1 O35a7 | Accession No. 111721377 | Availability Available | Due Date | Make a Reservation | Service |
| No. 2 | Location Main Library/Western Books/ | Call Number 659.1 O35a7 | Accession No. 111734107 | Availability Available | Due Date | Make a Reservation | Service |
