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Advertising and integrated brand promotion 7th ed

Advertising and integrated brand promotion 7th ed (Loan 33 times)

Material type
단행본
Personal Author
O'Guinn, Thomas C.
Title Statement
Advertising and integrated brand promotion / Thomas C. O'Guinn ... [et al.].
판사항
7th ed.
Publication, Distribution, etc
Stamford :   Cengage Learning,   2015.  
Physical Medium
xx, 407 p. : ill. (chiefly col.) ; 28 cm.
ISBN
9781285187815
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising media planning. Branding (Marketing). Advertising.
000 00000nam u2200205 a 4500
001 000045805534
005 20150403144336
008 140723s2015 ctua b 001 0 eng
020 ▼a 9781285187815
040 ▼a 211009 ▼c 211009 ▼d 211009
082 0 4 ▼a 659.1 ▼2 23
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b O35a7
245 0 0 ▼a Advertising and integrated brand promotion / ▼c Thomas C. O'Guinn ... [et al.].
246 1 4 ▼a Advertising & integrated brand promotion
250 ▼a 7th ed.
260 ▼a Stamford : ▼b Cengage Learning, ▼c 2015.
300 ▼a xx, 407 p. : ▼b ill. (chiefly col.) ; ▼c 28 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising media planning.
650 0 ▼a Branding (Marketing).
650 0 ▼a Advertising.
700 1 ▼a O'Guinn, Thomas C.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 O35a7 Accession No. 111721377 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 659.1 O35a7 Accession No. 111734107 Availability Available Due Date Make a Reservation Service B M

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