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Business research methods 12th ed

Business research methods 12th ed (9회 대출)

자료유형
단행본
개인저자
Cooper, Donald R. Schindler, Pamela S.
서명 / 저자사항
Business research methods / Donald R. Cooper, Pamela S. Schindler.
판사항
12th ed.
발행사항
New York, NY :   McGraw-Hill/Irwin,   2014.  
형태사항
xxvi, 692 p. : ill. ; 29 cm.
총서사항
The McGraw-Hill/Irwin series in operations and decision sciences business statistics
ISBN
9780073521503 (alk. paper)
서지주기
Includes bibliographical (p. 630-651) and index.
일반주제명
Industrial management -- Research.
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010 ▼a 2012047045
020 ▼a 9780073521503 (alk. paper)
035 ▼a (KERIS)REF000017008968
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d DLC ▼d 211009
050 0 0 ▼a HD30.4 ▼b .E47 2014
082 0 0 ▼a 658.0072 ▼2 23
084 ▼a 658.0072 ▼2 DDCK
090 ▼a 658.0072 ▼b C776b12
100 1 ▼a Cooper, Donald R.
245 1 0 ▼a Business research methods / ▼c Donald R. Cooper, Pamela S. Schindler.
250 ▼a 12th ed.
260 ▼a New York, NY : ▼b McGraw-Hill/Irwin, ▼c 2014.
300 ▼a xxvi, 692 p. : ▼b ill. ; ▼c 29 cm.
490 1 ▼a The McGraw-Hill/Irwin series in operations and decision sciences business statistics
504 ▼a Includes bibliographical (p. 630-651) and index.
650 0 ▼a Industrial management ▼x Research.
700 1 ▼a Schindler, Pamela S.
830 0 ▼a McGraw-Hill/Irwin series in operations and decision sciences business statistics.
945 ▼a KLPA

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컨텐츠정보

목차

Business Research Methods, 12/e Part I Introduction to Business Research Chapter 1 Research in Business Chapter 2 Ethics in Business Research Chapter 3 Thinking Like a Researcher Chapter 4 The Research Process: An Overview Chapter 5 Clarifying the Research Question through Secondary Data and Exploration Part II The Design of Business Research Chapter 6 Research Design: An Overview Chapter 7 Qualitative Research Chapter 8 Observation Studies Chapter 9 Experiments Chapter 10 Surveys Part III The Sources and Collection of Data Chapter 11 Measurement Chapter 12 Measurement Scales Chapter 13 Questionnaires and Instruments Appendix 13a Crafting Effective Measurement Questions Chapter 14 Sampling Appendix 14a Determining Sample Size Part IV Analysis and Presentation of Data Chapter 15 Data Preparation and Description Appendix 15a Describing Data Statistically Chapter 16 Exploring, Displaying, and Examining Data Chapter 17 Hypothesis Testing Chapter 18 Measures of Association Chapter 19 Presenting Insights and Findings: Written Reports Chapter 20 Presenting Insights and Findings: Oral Presentations Case Index Appendices A Business Research Requests and Proposals (with Sample RFP) B Focus Group Discussion Guide C Nonparametric Significance Tests D Selected Statistical Tables References Glossary Photo Credits Indexes

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