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The new emerging market multinationals : four strategies for disrupting markets and building brands

The new emerging market multinationals : four strategies for disrupting markets and building brands (Loan 1 times)

Material type
단행본
Personal Author
Chattopadhyay, Amitava. Batra, Rajeev. Ozsomer, Aysegul.
Title Statement
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.
Publication, Distribution, etc
New York, NY :   McGraw-Hill,   c2012.  
Physical Medium
xii, 335 p. ; 24 cm.
ISBN
9780071782890 (alk. paper) 0071782893 (alk. paper)
Content Notes
Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.
Bibliography, Etc. Note
Includes bibliographical references (p. 303-320) and index.
Subject Added Entry-Topical Term
Branding (Marketing) Strategic planning.
000 01543camuu2200313 a 4500
001 000045786712
005 20140213141802
008 140212s2012 nyu b 001 0 eng
010 ▼a 2012015325
020 ▼a 9780071782890 (alk. paper)
020 ▼a 0071782893 (alk. paper)
035 ▼a (KERIS)REF000016796679
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5415.1255 ▼b .C478 2012
082 0 0 ▼a 658.8/27 ▼2 23
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b C495n
100 1 ▼a Chattopadhyay, Amitava.
245 1 4 ▼a The new emerging market multinationals : ▼b four strategies for disrupting markets and building brands / ▼c Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.
260 ▼a New York, NY : ▼b McGraw-Hill, ▼c c2012.
300 ▼a xii, 335 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 303-320) and index.
505 0 0 ▼t Acknowledgments -- ▼t Introduction and overview -- ▼t Choosing consumer segments and expanding internationally -- ▼t Strategic competency building -- ▼t International expansion through acquisitions -- ▼t Brand-building strategies and road map -- ▼t Building brand awareness on limited budgets -- ▼t Building perceptions of high quality, leadership,and trust -- ▼t Global brand associations and architecture -- ▼t Managing a global or regional brand -- ▼t Key takeaways.
650 0 ▼a Branding (Marketing)
650 0 ▼a Strategic planning.
700 1 ▼a Batra, Rajeev.
700 1 ▼a Ozsomer, Aysegul.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.827 C495n Accession No. 111712171 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents

1. Choosing Consumer Segments and Expanding Internationally

2. Strategic Competency Building

3. International Expansion Through Acquisitions

4. Brand-Building Strategies and Road Map

5. Building Brand Awareness on Limited Budgets

6. Building Perceptions of High Quality, Leadership, and Trust

7. Global Brand Associations and Architecture

8. Managing a Global or Regional Brand

9. Key Takeaways

Appendix: Company Descriptions


Information Provided By: : Aladin

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