HOME > Detail View

Detail View

Attention! : how to interrupt, yell, whisper, and touch consumers

Attention! : how to interrupt, yell, whisper, and touch consumers (Loan 2 times)

Material type
단행본
Personal Author
Sacharin, Ken.
Title Statement
Attention! : how to interrupt, yell, whisper, and touch consumers / Ken Sacharin.
Publication, Distribution, etc
New York :   Wiley,   2001.  
Physical Medium
xii, 209 p. : ill. ; 23 cm.
ISBN
0471389978
General Note
"An Adweek book."  
Bibliography, Etc. Note
Includes bibliographical references (p. 191-194) and index.
Subject Added Entry-Topical Term
Advertising.
000 00855camuu2200277 a 4500
001 000045782820
005 20140114090737
008 140113s2001 nyua b 001 0 eng
010 ▼a 2001267190
015 ▼a GBA0-W3142
020 ▼a 0471389978
035 ▼a (KERIS)REF000009697109
040 ▼a UKM ▼c UKM ▼d MIA ▼d DLC ▼d 211009
050 0 0 ▼a HF5823 ▼b .S154 2001
082 0 0 ▼a 659.1 ▼2 23
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b S121a
100 1 ▼a Sacharin, Ken.
245 1 0 ▼a Attention! : ▼b how to interrupt, yell, whisper, and touch consumers / ▼c Ken Sacharin.
260 ▼a New York : ▼b Wiley, ▼c 2001.
300 ▼a xii, 209 p. : ▼b ill. ; ▼c 23 cm.
500 ▼a "An Adweek book."
504 ▼a Includes bibliographical references (p. 191-194) and index.
650 0 ▼a Advertising.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 S121a Accession No. 111710658 Availability Available Due Date Make a Reservation Service B M

Contents information

Table of Contents


CONTENTS

Preface = ⅸ

Introduction = 1

Part Ⅰ The Power of Marketing Is Eroding... from Lack of Attention = 11

 1 What's Wrong with Yesterday's Marketing? = 13

 2 What Marketers Need Today = 33

Part Ⅱ Getting Attention in a Crowded Room : The Techniques of Attention Mechanics = 43

 3 Entering the Crowded Room = 45

 4 Interrupt Politely = 59

 5 Pay for It = 69

 6 Be Brief = 73

 7 Yell Occasionally = 79

 8 Whisper = 87

 9 Be Different = 103

 10 Touch = 115

 11 Tell a Story = 121

 12 Mingle = 127

 13 Network = 135

 14 Building a Networked Communications Plan = 153

Part Ⅲ Attention Mechanics : How to Get Started = 167

 15 The Tools of Attention Mechanics = 169

 16 Measurement = 177

 17 Conclusion = 187

Notes = 191

Acknowledgments = 195

Index = 197



New Arrivals Books in Related Fields