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| 001 | 000045782820 | |
| 005 | 20140114090737 | |
| 008 | 140113s2001 nyua b 001 0 eng | |
| 010 | ▼a 2001267190 | |
| 015 | ▼a GBA0-W3142 | |
| 020 | ▼a 0471389978 | |
| 035 | ▼a (KERIS)REF000009697109 | |
| 040 | ▼a UKM ▼c UKM ▼d MIA ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HF5823 ▼b .S154 2001 |
| 082 | 0 0 | ▼a 659.1 ▼2 23 |
| 084 | ▼a 659.1 ▼2 DDCK | |
| 090 | ▼a 659.1 ▼b S121a | |
| 100 | 1 | ▼a Sacharin, Ken. |
| 245 | 1 0 | ▼a Attention! : ▼b how to interrupt, yell, whisper, and touch consumers / ▼c Ken Sacharin. |
| 260 | ▼a New York : ▼b Wiley, ▼c 2001. | |
| 300 | ▼a xii, 209 p. : ▼b ill. ; ▼c 23 cm. | |
| 500 | ▼a "An Adweek book." | |
| 504 | ▼a Includes bibliographical references (p. 191-194) and index. | |
| 650 | 0 | ▼a Advertising. |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 659.1 S121a | Accession No. 111710658 | Availability Available | Due Date | Make a Reservation | Service |
Contents information
Table of Contents
CONTENTS Preface = ⅸ Introduction = 1 Part Ⅰ The Power of Marketing Is Eroding... from Lack of Attention = 11 1 What's Wrong with Yesterday's Marketing? = 13 2 What Marketers Need Today = 33 Part Ⅱ Getting Attention in a Crowded Room : The Techniques of Attention Mechanics = 43 3 Entering the Crowded Room = 45 4 Interrupt Politely = 59 5 Pay for It = 69 6 Be Brief = 73 7 Yell Occasionally = 79 8 Whisper = 87 9 Be Different = 103 10 Touch = 115 11 Tell a Story = 121 12 Mingle = 127 13 Network = 135 14 Building a Networked Communications Plan = 153 Part Ⅲ Attention Mechanics : How to Get Started = 167 15 The Tools of Attention Mechanics = 169 16 Measurement = 177 17 Conclusion = 187 Notes = 191 Acknowledgments = 195 Index = 197