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Advertising and promotion : an integrated marketing communications perspective 9th ed

Advertising and promotion : an integrated marketing communications perspective 9th ed (Loan 8 times)

Material type
단행본
Personal Author
Belch, George E. (George Edward), 1951-. Belch, Michael A.
Title Statement
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
판사항
9th ed.
Publication, Distribution, etc
New York :   McGraw-Hill Irwin,   2012.  
Physical Medium
xxxv, 769 p. : col. ill. ; 29 cm.
ISBN
9780071314404 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising. Sales promotion. Communication in marketing.
000 01016camuu2200301 a 4500
001 000045770270
005 20131018111940
008 131018s2012 nyua b 001 0 eng
010 ▼a 2010040703
020 ▼a 9780071314404 (pbk.)
035 ▼a (KERIS)BIB000012308952
040 ▼a 211044 ▼c 211044 ▼d 211044 ▼d 211009
050 0 0 ▼a HF5823 ▼b .B387 2012
082 0 0 ▼a 659.1 ▼2 23
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b B427a9
100 1 ▼a Belch, George E. ▼q (George Edward), ▼d 1951-.
245 1 0 ▼a Advertising and promotion : ▼b an integrated marketing communications perspective / ▼c George E. Belch & Michael A. Belch.
250 ▼a 9th ed.
260 ▼a New York : ▼b McGraw-Hill Irwin, ▼c 2012.
300 ▼a xxxv, 769 p. : ▼b col. ill. ; ▼c 29 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising.
650 0 ▼a Sales promotion.
650 0 ▼a Communication in marketing.
700 1 ▼a Belch, Michael A.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Science & Engineering Library/Sci-Info(Stacks2)/ Call Number 659.1 B427a9 Accession No. 121226857 Availability Available Due Date Make a Reservation Service B M

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