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Hidden in plain sight : how to create extraordinary products for tomorrow's customers

Hidden in plain sight : how to create extraordinary products for tomorrow's customers (Loan 2 times)

Material type
단행본
Personal Author
Chipchase, Jan. Steinhardt, Simon.
Title Statement
Hidden in plain sight : how to create extraordinary products for tomorrow's customers / Jan Chipchase with Simon Steinhardt.
Publication, Distribution, etc
New York, NY :   HarperBusiness,   2013.  
Physical Medium
239 p. ; 24 cm.
ISBN
9780062125699
Content Notes
Crossing state (of mind) lines -- The social lives of everyday objects -- Riding the waves of the past, present, and future -- You are what you carry -- Calibrating your cultural compass -- A matter of trust -- Finding the essence -- The great tradeoff -- Conclusion.
Subject Added Entry-Topical Term
Marketing research. New products. Consumer behavior.
000 01304camuu2200325 a 4500
001 000045765878
005 20130916110341
008 130913s2013 nyu 000 0 eng
010 ▼a 2013003930
020 ▼a 9780062125699
035 ▼a (KERIS)REF000017056887
040 ▼a DLC ▼b eng ▼c DLC ▼e rda ▼d 211009
050 0 0 ▼a HF5415.2 ▼b .C46 2013
082 0 0 ▼a 658.5/75 ▼2 23
084 ▼a 658.575 ▼2 DDCK
090 ▼a 658.575 ▼b C541h
100 1 ▼a Chipchase, Jan.
245 1 0 ▼a Hidden in plain sight : ▼b how to create extraordinary products for tomorrow's customers / ▼c Jan Chipchase with Simon Steinhardt.
260 ▼a New York, NY : ▼b HarperBusiness, ▼c 2013.
300 ▼a 239 p. ; ▼c 24 cm.
505 0 0 ▼t Crossing state (of mind) lines -- ▼t The social lives of everyday objects -- ▼t Riding the waves of the past, present, and future -- ▼t You are what you carry -- ▼t Calibrating your cultural compass -- ▼t A matter of trust -- ▼t Finding the essence -- ▼t The great tradeoff -- ▼t Conclusion.
650 0 ▼a Marketing research.
650 0 ▼a New products.
650 0 ▼a Consumer behavior.
700 1 ▼a Steinhardt, Simon.
740 0 2 ▼a Social lives of everyday objects.
740 0 2 ▼a Matter of trust.
740 0 2 ▼a Great tradeoff.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.575 C541h Accession No. 111702395 Availability Available Due Date Make a Reservation Service B M

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