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L'argumentation publicitaire : rhétorique de l'eloge et de la persuasion [Nouv. ed. mise a jour]

L'argumentation publicitaire : rhétorique de l'eloge et de la persuasion [Nouv. ed. mise a jour] (Loan 2 times)

Material type
단행본
Personal Author
Adam, Jean-Michel. Bonhomme, Marc.
Title Statement
L'argumentation publicitaire : rhétorique de l'eloge et de la persuasion / Jean-Michel Adam, Marc Bonhomme.
판사항
[Nouv. ed. mise a jour].
Publication, Distribution, etc
Paris :   Armand Colin,   2012.  
Physical Medium
365 p. : ill. ; 21 cm.
Series Statement
ICOM. Discours et communication
ISBN
9782200278380 (br) 2200278381 (br)
Bibliography, Etc. Note
Includes bibliographical references (p. [342]-350) and index.
Subject Added Entry-Topical Term
Persuasion (Rhetoric). Advertising --Language. Discourse analysis. Semiotics. Iconicity (Linguistics).
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001 000045751454
005 20160607134454
008 130514s2012 fr a b 001 0 fre
020 ▼a 9782200278380 (br)
020 ▼a 2200278381 (br)
035 ▼a (OCoLC)834954618
040 ▼a ZWZ ▼b fre ▼e ncafnor ▼c ZWZ ▼d UAB ▼d KUB ▼d 211009
050 4 ▼a P301.5.P47 ▼b A33 2012
082 0 4 ▼a 808 ▼2 23
084 ▼a 808 ▼2 DDCK
090 ▼a 808 ▼b A194a1
100 1 ▼a Adam, Jean-Michel.
245 1 2 ▼a L'argumentation publicitaire : ▼b rhétorique de l'eloge et de la persuasion / ▼c Jean-Michel Adam, Marc Bonhomme.
250 ▼a [Nouv. ed. mise a jour].
260 ▼a Paris : ▼b Armand Colin, ▼c 2012.
300 ▼a 365 p. : ▼b ill. ; ▼c 21 cm.
490 1 ▼a ICOM. Discours et communication
504 ▼a Includes bibliographical references (p. [342]-350) and index.
650 0 ▼a Persuasion (Rhetoric).
650 0 ▼a Advertising ▼x Language.
650 0 ▼a Discourse analysis.
650 0 ▼a Semiotics.
650 0 ▼a Iconicity (Linguistics).
700 1 ▼a Bonhomme, Marc.
830 0 ▼a Collection ICOM. ▼p Série Discours et communication.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 808 A194a1 Accession No. 111694730 Availability Available Due Date Make a Reservation Service B M

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