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Strategic brand management : building, measuring, and managing brand equity 4th ed., Global ed

Strategic brand management : building, measuring, and managing brand equity 4th ed., Global ed (Loan 44 times)

Material type
단행본
Personal Author
Keller, Kevin Lane, 1956-.
Title Statement
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
판사항
4th ed., Global ed.
Publication, Distribution, etc
Harlow :   Pearson,   c2013.  
Physical Medium
590 p. : col. ill. ; 28 cm.
ISBN
0273779419 (pbk) 9780273779414
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Brand name products -- Management.
000 00862camuu2200253 a 4500
001 000045744468
005 20130321152204
008 130320s2013 enka b 001 0 eng
020 ▼a 0273779419 (pbk)
020 ▼a 9780273779414
035 ▼a (OCoLC)796080978
040 ▼a NLGGC ▼e fobidrtb ▼b dut ▼c NLGGC ▼d OCLCO ▼d KUB ▼d 211009
082 0 4 ▼a 658.827 ▼2 23
084 ▼a 658.827 ▼2 DDCK
090 ▼a 658.827 ▼b K29s4
100 1 ▼a Keller, Kevin Lane, ▼d 1956-.
245 1 0 ▼a Strategic brand management : ▼b building, measuring, and managing brand equity / ▼c Kevin Lane Keller.
250 ▼a 4th ed., Global ed.
260 ▼a Harlow : ▼b Pearson, ▼c c2013.
300 ▼a 590 p. : ▼b col. ill. ; ▼c 28 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Brand name products ▼x Management.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.827 K29s4 Accession No. 111690916 Availability Available Due Date Make a Reservation Service B M
No. 2 Location Main Library/Western Books/ Call Number 658.827 K29s4 Accession No. 111726613 Availability Available Due Date Make a Reservation Service B M

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