| 000 | 02341camuu2200397 a 4500 | |
| 001 | 000045741723 | |
| 005 | 20130306173253 | |
| 008 | 130306s2011 enka b 001 0 eng | |
| 010 | ▼a 2010033174 | |
| 020 | ▼a 9781409418900 (hbk. : alk. paper) | |
| 020 | ▼a 9781409418917 (ebook) | |
| 035 | ▼a (KERIS)REF000015972366 | |
| 040 | ▼a DLC ▼c DLC ▼d DLC ▼d 211009 | |
| 050 | 0 0 | ▼a HD9999.L852 ▼b B48 2011 |
| 082 | 0 0 | ▼a 658.5/75 ▼2 23 |
| 084 | ▼a 658.575 ▼2 DDCK | |
| 090 | ▼a 658.575 ▼b B571p | |
| 100 | 1 | ▼a Bevolo, Marco. |
| 245 | 1 0 | ▼a Premium by design : ▼b how to understand, design and market high end products / ▼c Marco Bevolo, Alex Gofman, Howard Moskowitz. |
| 260 | ▼a Farnham ; ▼a Burlington, VT : ▼b Ashgate, ▼c c2011. | |
| 300 | ▼a xxvi, 294 p. : ▼b ill. ; ▼c 25 cm. | |
| 504 | ▼a Includes bibliographical references and index. | |
| 505 | 0 0 | ▼t Achievable dreams -- ▼t Horizons where aspiration gazes -- ▼t Luxury : aim high for a strong head start -- ▼t Business tool - deciphering the "algebra" of consumer's minds -- ▼t Rule 1: it is all about the "beef" (dimension: authenticity and value) -- ▼t Rule 2: it is all about the design and experience -- ▼t Rule 3: it is all about creating the "new" (dimension: innovation and leadership) -- ▼t Rule 4: it is all about "fame" (dimension: marketing, communication and distribution) -- ▼t Rule 5: it is all about "higher values" (dimension: sustainability and simplicity) -- ▼t Urban futures : opportunities for tomorrow's high end -- ▼t Premium products & experiences through high design -- ▼t Design for tomorrow -- ▼t Creating new high end propositions -- ▼t Know thy customer: sequencing the genome of the high end mind. |
| 650 | 0 | ▼a Luxury goods industry. |
| 650 | 0 | ▼a Luxuries. |
| 650 | 0 | ▼a New products. |
| 650 | 0 | ▼a Product design. |
| 700 | 1 | ▼a Gofman, Alex. |
| 700 | 1 | ▼a Moskowitz, Howard R. |
| 740 | 0 2 | ▼a It is all about the "beef" (dimension: authenticity and value) |
| 740 | 0 2 | ▼a It is all about the design and experience. |
| 740 | 0 2 | ▼a It is all about creating the "new" (dimension: innovation and leadership) |
| 740 | 0 2 | ▼a It is all about "fame" (dimension: marketing, communication and distribution) |
| 740 | 0 2 | ▼a It is all about "higher values" (dimension: sustainability and simplicity) |
| 945 | ▼a KLPA |
Holdings Information
| No. | Location | Call Number | Accession No. | Availability | Due Date | Make a Reservation | Service |
|---|---|---|---|---|---|---|---|
| No. 1 | Location Main Library/Western Books/ | Call Number 658.575 B571p | Accession No. 111689878 | Availability Available | Due Date | Make a Reservation | Service |