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Premium by design : how to understand, design and market high end products

Premium by design : how to understand, design and market high end products (Loan 1 times)

Material type
단행본
Personal Author
Bevolo, Marco. Gofman, Alex. Moskowitz, Howard R.
Title Statement
Premium by design : how to understand, design and market high end products / Marco Bevolo, Alex Gofman, Howard Moskowitz.
Publication, Distribution, etc
Farnham ;   Burlington, VT :   Ashgate,   c2011.  
Physical Medium
xxvi, 294 p. : ill. ; 25 cm.
ISBN
9781409418900 (hbk. : alk. paper) 9781409418917 (ebook)
Content Notes
Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool - deciphering the "algebra" of consumer's minds -- Rule 1: it is all about the "beef" (dimension: authenticity and value) -- Rule 2: it is all about the design and experience -- Rule 3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule 4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule 5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Luxury goods industry. Luxuries. New products. Product design.
000 02341camuu2200397 a 4500
001 000045741723
005 20130306173253
008 130306s2011 enka b 001 0 eng
010 ▼a 2010033174
020 ▼a 9781409418900 (hbk. : alk. paper)
020 ▼a 9781409418917 (ebook)
035 ▼a (KERIS)REF000015972366
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HD9999.L852 ▼b B48 2011
082 0 0 ▼a 658.5/75 ▼2 23
084 ▼a 658.575 ▼2 DDCK
090 ▼a 658.575 ▼b B571p
100 1 ▼a Bevolo, Marco.
245 1 0 ▼a Premium by design : ▼b how to understand, design and market high end products / ▼c Marco Bevolo, Alex Gofman, Howard Moskowitz.
260 ▼a Farnham ; ▼a Burlington, VT : ▼b Ashgate, ▼c c2011.
300 ▼a xxvi, 294 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
505 0 0 ▼t Achievable dreams -- ▼t Horizons where aspiration gazes -- ▼t Luxury : aim high for a strong head start -- ▼t Business tool - deciphering the "algebra" of consumer's minds -- ▼t Rule 1: it is all about the "beef" (dimension: authenticity and value) -- ▼t Rule 2: it is all about the design and experience -- ▼t Rule 3: it is all about creating the "new" (dimension: innovation and leadership) -- ▼t Rule 4: it is all about "fame" (dimension: marketing, communication and distribution) -- ▼t Rule 5: it is all about "higher values" (dimension: sustainability and simplicity) -- ▼t Urban futures : opportunities for tomorrow's high end -- ▼t Premium products & experiences through high design -- ▼t Design for tomorrow -- ▼t Creating new high end propositions -- ▼t Know thy customer: sequencing the genome of the high end mind.
650 0 ▼a Luxury goods industry.
650 0 ▼a Luxuries.
650 0 ▼a New products.
650 0 ▼a Product design.
700 1 ▼a Gofman, Alex.
700 1 ▼a Moskowitz, Howard R.
740 0 2 ▼a It is all about the "beef" (dimension: authenticity and value)
740 0 2 ▼a It is all about the design and experience.
740 0 2 ▼a It is all about creating the "new" (dimension: innovation and leadership)
740 0 2 ▼a It is all about "fame" (dimension: marketing, communication and distribution)
740 0 2 ▼a It is all about "higher values" (dimension: sustainability and simplicity)
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 658.575 B571p Accession No. 111689878 Availability Available Due Date Make a Reservation Service B M

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