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Persuasion in society 2nd ed

Persuasion in society 2nd ed

자료유형
단행본
개인저자
Simons, Herbert W., 1935-. Jones, Jean.
서명 / 저자사항
Persuasion in society / Herbert W. Simons, Jean G. Jones.
판사항
2nd ed.
발행사항
New York :   Routledge,   2011.  
형태사항
xxx, 554 p. : ill. ; 25 cm.
ISBN
9780415965132 (hardback) 0415965136 (hardback) 9780415965149 (pbk.) 0415965144 (pbk.) 9780203933039 (ebook) 0203933036 (ebook)
내용주기
Understanding persuasion -- The study of persuasion -- The psychology of persuasion : basic concepts and principles -- Persuasion broadly considered -- The coactive approach -- Coactive persuasion -- Resources of communication -- Framing and reframing -- Cognitive shorthands -- Reasoning and evidence -- Context for persuasion -- Going public : delivering a presentation that persuades -- Persuasive campaigns -- Staging political campaigns -- Analyzing product advertising -- Talking through differences : persuasion in social conflicts -- Leading social movements -- More about ethics.
서지주기
Includes bibliographical references and index.
일반주제명
Persuasion (Psychology) -- Social aspects. Persuasion (Rhetoric)
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010 ▼a 2010036213
020 ▼a 9780415965132 (hardback)
020 ▼a 0415965136 (hardback)
020 ▼a 9780415965149 (pbk.)
020 ▼a 0415965144 (pbk.)
020 ▼a 9780203933039 (ebook)
020 ▼a 0203933036 (ebook)
035 ▼a (KERIS)REF000016369709
040 ▼a DLC ▼c DLC ▼d YDX ▼d BTCTA ▼d BAKER ▼d YDXCP ▼d BWX ▼d CDX ▼d DLC ▼d 211009
050 0 0 ▼a HM1196 ▼b .S56 2011
082 0 0 ▼a 303.3/42 ▼2 23
084 ▼a 303.342 ▼2 DDCK
090 ▼a 303.342 ▼b S611p2
100 1 ▼a Simons, Herbert W., ▼d 1935-.
245 1 0 ▼a Persuasion in society / ▼c Herbert W. Simons, Jean G. Jones.
250 ▼a 2nd ed.
260 ▼a New York : ▼b Routledge, ▼c 2011.
300 ▼a xxx, 554 p. : ▼b ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
505 0 0 ▼t Understanding persuasion -- ▼t The study of persuasion -- ▼t The psychology of persuasion : basic concepts and principles -- ▼t Persuasion broadly considered -- ▼t The coactive approach -- ▼t Coactive persuasion -- ▼t Resources of communication -- ▼t Framing and reframing -- ▼t Cognitive shorthands -- ▼t Reasoning and evidence -- ▼t Context for persuasion -- ▼t Going public : delivering a presentation that persuades -- ▼t Persuasive campaigns -- ▼t Staging political campaigns -- ▼t Analyzing product advertising -- ▼t Talking through differences : persuasion in social conflicts -- ▼t Leading social movements -- ▼t More about ethics.
650 0 ▼a Persuasion (Psychology) ▼x Social aspects.
650 0 ▼a Persuasion (Rhetoric)
700 1 ▼a Jones, Jean.
740 0 2 ▼a Study of persuasion.
740 0 2 ▼a Psychology of persuasion : basic concepts and principles.
740 0 2 ▼a Coactive approach.
945 ▼a KLPA

소장정보

No. 소장처 청구기호 등록번호 도서상태 반납예정일 예약 서비스
No. 1 소장처 중앙도서관/서고6층/ 청구기호 303.342 S611p2 등록번호 111689448 도서상태 대출가능 반납예정일 예약 서비스 B M

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