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The daily you : how the new advertising industry is defining your identity and your world

The daily you : how the new advertising industry is defining your identity and your world (Loan 1 times)

Material type
단행본
Personal Author
Turow, Joseph.
Title Statement
The daily you : how the new advertising industry is defining your identity and your world / Joseph Turow.
Publication, Distribution, etc
New Haven :   Yale University Press,   2011.  
Physical Medium
xi, 234 p. ; 24 cm.
ISBN
9780300165012 (hardback)
요약
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"--
Bibliography, Etc. Note
Includes bibliographical references (p. 201-219) and index.
Subject Added Entry-Topical Term
Consumer profiling. Marketing -- Technological innovations. Customer services -- Technological innovations. Advertising.
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010 ▼a 2011028202
020 ▼a 9780300165012 (hardback)
035 ▼a (KERIS)REF000016425575
040 ▼a DLC ▼c DLC ▼d 211009
050 0 0 ▼a HF5415.32 ▼b .T945 2011
082 0 0 ▼a 659.1 ▼2 23
084 ▼a 659.1 ▼2 DDCK
090 ▼a 659.1 ▼b T956d
100 1 ▼a Turow, Joseph.
245 1 4 ▼a The daily you : ▼b how the new advertising industry is defining your identity and your world / ▼c Joseph Turow.
260 ▼a New Haven : ▼b Yale University Press, ▼c 2011.
300 ▼a xi, 234 p. ; ▼c 24 cm.
504 ▼a Includes bibliographical references (p. 201-219) and index.
520 ▼a "The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and do online? Drawing on groundbreaking research, including interviews with industry insiders, this important book shows how advertisers have come to wield such power over individuals and media outlets -and what can be done to stop it"-- ▼c Provided by publisher.
650 0 ▼a Consumer profiling.
650 0 ▼a Marketing ▼x Technological innovations.
650 0 ▼a Customer services ▼x Technological innovations.
650 0 ▼a Advertising.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.1 T956d Accession No. 111689174 Availability Available Due Date Make a Reservation Service B M

Contents information

Author Introduction

조셉 터로우(지은이)

미국 펜실베이니아 대학교의 교수로 《Media Today: Mass Communication in a Converging World》, 《The Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, Define Your Power》 등 매스미디어 산업에 관한 여러 권의 저서와 160편 이상의 논문으로 커뮤니케이션 학계에 널리 알려져 있다. 《뉴욕 타임스》, 《디 애틀랜틱》, 《보스턴 글로브》 등 신문과 잡지를 통해 미디어에 대해 활발한 기고 활동을 하고, 옥스퍼드 대학교로부터 Lady Astor Lectureship을 받는 등 언론과 학계의 주목을 받아왔다. 국제커뮤니케이션학회 매스커뮤니케이션 분과위원장을 역임하기도 했다.

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