HOME > Detail View

Detail View

The copywriter's toolkit : the complete guide to strategic advertising copy

The copywriter's toolkit : the complete guide to strategic advertising copy

Material type
단행본
Personal Author
Berman, Margo, 1947-.
Title Statement
The copywriter's toolkit : the complete guide to strategic advertising copy / Margo Berman.
Publication, Distribution, etc
Chichester, West Sussex ;   Malden, MA :   Wiley-Blackwell,   2012.  
Physical Medium
xi, 376 p. : col. ill. ; 25 cm.
ISBN
9781405199520 9781405199537 (pbk.)
Bibliography, Etc. Note
Includes bibliographical references and index.
Subject Added Entry-Topical Term
Advertising copy -- Handbooks, manuals, etc.
000 00914camuu2200265 a 4500
001 000045740040
005 20130220100701
008 130218s2012 enka bf 001 0 eng
010 ▼a 2011042973
020 ▼a 9781405199520
020 ▼a 9781405199537 (pbk.)
035 ▼a (KERIS)REF000016568577
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5825 ▼b .B47 2012
082 0 0 ▼a 659.13/2 ▼2 23
084 ▼a 659.132 ▼2 DDCK
090 ▼a 659.132 ▼b B516c
100 1 ▼a Berman, Margo, ▼d 1947-.
245 1 4 ▼a The copywriter's toolkit : ▼b the complete guide to strategic advertising copy / ▼c Margo Berman.
260 ▼a Chichester, West Sussex ; ▼a Malden, MA : ▼b Wiley-Blackwell, ▼c 2012.
300 ▼a xi, 376 p. : ▼b col. ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising copy ▼v Handbooks, manuals, etc.
945 ▼a KLPA

Holdings Information

No. Location Call Number Accession No. Availability Due Date Make a Reservation Service
No. 1 Location Main Library/Western Books/ Call Number 659.132 B516c Accession No. 111689002 Availability Available Due Date Make a Reservation Service B M

New Arrivals Books in Related Fields