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The copywriter's toolkit : the complete guide to strategic advertising copy

The copywriter's toolkit : the complete guide to strategic advertising copy

자료유형
단행본
개인저자
Berman, Margo, 1947-.
서명 / 저자사항
The copywriter's toolkit : the complete guide to strategic advertising copy / Margo Berman.
발행사항
Chichester, West Sussex ;   Malden, MA :   Wiley-Blackwell,   2012.  
형태사항
xi, 376 p. : col. ill. ; 25 cm.
ISBN
9781405199520 9781405199537 (pbk.)
서지주기
Includes bibliographical references and index.
일반주제명
Advertising copy -- Handbooks, manuals, etc.
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010 ▼a 2011042973
020 ▼a 9781405199520
020 ▼a 9781405199537 (pbk.)
035 ▼a (KERIS)REF000016568577
040 ▼a DLC ▼c DLC ▼d DLC ▼d 211009
050 0 0 ▼a HF5825 ▼b .B47 2012
082 0 0 ▼a 659.13/2 ▼2 23
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090 ▼a 659.132 ▼b B516c
100 1 ▼a Berman, Margo, ▼d 1947-.
245 1 4 ▼a The copywriter's toolkit : ▼b the complete guide to strategic advertising copy / ▼c Margo Berman.
260 ▼a Chichester, West Sussex ; ▼a Malden, MA : ▼b Wiley-Blackwell, ▼c 2012.
300 ▼a xi, 376 p. : ▼b col. ill. ; ▼c 25 cm.
504 ▼a Includes bibliographical references and index.
650 0 ▼a Advertising copy ▼v Handbooks, manuals, etc.
945 ▼a KLPA

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